Chloe Zhang
It is widely known that the oceans are filling with plastic, impacting wildlife no matter how remote the area. While it's great to see brands taking initiative, we can't rely on them alone to solve the ocean's plastic problem. It's crucial that we all do our part to reduce, reuse, and recycle. By supporting brands that prioritize eco-friendly practices, we can help turn the tide on plastic pollution. For example, Sea Threads is the first clothing venture to make clothing from 100% Certified Ocean Plastic, with each performance shirt made from one pound of plastics pulled out of the ocean. Similarly, Oceans the Brand donates 5% of their annual sales to ocean-centred charities, and their swim trunks are made from 100% recycled fibres from ocean plastic.
| Characteristics | Values |
|---|---|
| Material | 100% recycled plastic bottles |
| Mixture | No other materials are used |
| Recyclability | Recyclable |
| Types of clothing | Swimwear, hoodies, t-shirts, swim trunks |
| Impact | Removes 100 plastic bottles from the ocean and coastlines for every item purchased |
| Production process | Releases 55% fewer carbon emissions, uses 50% less energy and 20% less water than producing virgin polyester |
| Number of bottles removed | 88,900 ocean-bound plastic bottles since its launch in 2020 |
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What You'll Learn
Oceanness shirts are made from 100% recycled plastic bottles
Oceanness's advanced, sustainable production process not only reduces emissions by 55% compared to conventional polyester but also uses 50% less energy and 20% less water. The company's commitment to sustainability and transparency is further demonstrated through its unique QR code on each clothing item, allowing customers to trace the origin of the ocean-bound plastic used in their clothing.
In addition to using recycled materials, Oceanness also contributes to removing plastic waste from the ocean. For every clothing item purchased, the company funds the collection of an additional 100 plastic bottles from the ocean and coastlines, partnering with Plastic Bank to build recycling ecosystems in coastal communities. This not only helps improve the lives of collector communities but also ensures that the collected plastic is reused in products and packaging.
Through its eco-friendly apparel, Oceanness is taking action to address the pressing issue of plastic pollution in our oceans. With only 9% of all plastic being reused today, the company's efforts to create circular fashion and a closed-loop system are commendable. Oceanness is leading the way in combining fashion with sustainability, proving that looking good and doing good can go hand in hand.
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The company removes plastic waste from the ocean
Oceanness is a purpose-driven apparel brand with a mission to save the ocean. The company creates eco-friendly clothing made from recycled plastic bottles and also actively works to remove plastic waste from the ocean and coastlines.
Every item purchased from Oceanness funds the collection of plastic waste equivalent to 100 plastic bottles from the ocean and coastlines. This is known as the 100 Pulled Promise, and it is included with every clothing item purchased. The company has several collection points in high-impact areas, such as Haiti, Indonesia, and the Philippines, and has removed 88,900 ocean-bound plastic bottles since its launch in 2020.
Oceanness has partnered with Plastic Bank, an organization that builds recycling ecosystems in coastal communities. Plastic Bank reprocesses the collected materials to be reused in products and packaging, and collectors receive a premium for the materials they collect. This helps provide necessities such as groceries, school tuition, and health insurance for their families. Together, Oceanness and Plastic Bank are making a global impact, with all plastic collection verified using blockchain technology by IBM to ensure transparency.
Through its efforts to remove plastic waste from the ocean, Oceanness is helping to reduce the amount of plastic that ends up in the ocean each day. Only 9% of all plastic is reused, with the rest ending up in landfills or the ocean. Every minute, the equivalent of one garbage truck of plastic is dumped into the ocean, totalling 22 million kg of plastic every day. By removing plastic waste from the ocean, Oceanness is working to protect marine life and reduce the risk of marine animals becoming entangled or mistaking plastic for food.
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Oceanness pays a premium for discarded plastic
Oceanness is a purpose-driven apparel brand that creates products to save the ocean. The company makes clothes from 100% recycled post-consumer plastic bottles, including t-shirts, swim trunks, hoodies, and swimwear. By turning plastic bottles into clothing, Oceanness can reuse plastic that would otherwise end up in landfills or the ocean.
To ensure a steady supply of recycled plastic, Oceanness pays a premium for discarded plastic. This premium helps create a sustainable income for plastic collectors and encourages the collection of more plastic waste. The company has partnered with Plastic Bank, an award-winning organisation that builds recycling ecosystems in coastal communities. Through this partnership, Oceanness expands its plastic collection efforts to high-impact areas like Haiti, Indonesia, and the Philippines.
For every item purchased from Oceanness, you fund the collection of 2 kg (or approximately 100 plastic bottles) of plastic waste from the ocean and coastlines. This is made possible through the premium Oceanness pays for discarded plastic, which directly benefits the collector communities. This premium not only helps the environment but also improves the lives of collectors and their families by providing necessities such as groceries, school tuition, and health insurance.
The process of recycling plastic bottles into clothing begins with the collection of 6-8 large post-consumer PET plastic bottles to make one recycled t-shirt. These bottles are then clinically washed, shredded into flakes, melted into pellets, and finally, extruded and spun into soft yarn. This yarn is then woven into modern, sustainable clothing. The production process is certified to meet strict international standards, including the Global Recycled Standard (GRS), which ensures the recycled content, chain of custody, and environmental and social practices meet specific requirements.
By paying a premium for discarded plastic, Oceanness not only contributes to a sustainable income for plastic collectors but also helps create a closed-loop system where plastic is reused instead of ending up in landfills or the ocean. This approach allows Oceanness to make a positive impact on both the environment and the lives of collector communities.
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The shirts are made from soft yarn
Oceanness is an apparel brand with a purpose: to save the ocean. The company creates eco-friendly clothing made from recycled plastic bottles, helping to reduce the amount of plastic waste in the ocean and environment.
The process of creating Oceanness shirts begins with the collection of post-consumer PET plastic bottles. These bottles are washed, shredded into flakes, and then melted into tiny pellets. The pellets are then extruded and spun into soft yarn. This yarn is the foundation of Oceanness clothing, woven into modern, sustainable apparel. The yarn is butter-soft, allowing the brand to create fashionable, comfortable, and soft t-shirts. The shirts are made from soft yarn spun from these recycled plastic pellets, resulting in clothing that is not only environmentally conscious but also of high quality and comfortable.
The production process is sustainable and environmentally friendly, using strict international standards certified by the Global Recycled Standard (GRS). This certification ensures the recycled content, chain of custody, and social and environmental practices meet strict requirements. Oceanness's production method reduces carbon emissions by 55%, energy usage by 50%, and water usage by 20% compared to conventional polyester production.
Through the sale of each shirt, Oceanness funds the collection of additional plastic waste from the ocean, equivalent to 100 plastic bottles. This commitment, known as the "100 Pulled Promise," ensures that each clothing item has a positive impact on the environment. Every Oceanness shirt also comes with a unique QR code that allows customers to trace the origin of the plastic used in their clothing, providing transparency and a personal connection to their purchase's impact.
Oceanness is dedicated to promoting circular fashion and a closed-loop system, encouraging the reduction, reuse, and recycling of plastic materials. By choosing Oceanness shirts, made from soft yarn spun from recycled plastic, consumers can make a sustainable and fashionable choice, supporting the brand's mission to protect our oceans.
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The company uses blockchain technology to ensure transparency
Oceanness is an apparel brand with a purpose: to save the ocean. The company creates eco-friendly clothing made from recycled plastic bottles, and it also removes plastic waste from the ocean and coastlines. Every clothing item purchased from Oceanness comes with a 100 Pulled Promise, which means that you fund the collection of 100 additional plastic bottles from the ocean and coastlines.
In addition to its own efforts, Oceanness has partnered with Plastic Bank, an organisation that builds recycling ecosystems in coastal communities. Plastic Bank's blockchain platform secures the entire transaction, making the impact of each purchase transparent and traceable. This partnership ensures that collectors receive a premium for the materials they collect, helping to improve their lives and the lives of their families.
Through its use of blockchain technology, Oceanness provides customers with a verifiable impact. Each item purchased funds the collection of 2kg of plastic waste, or approximately 100 plastic bottles, from the ocean and coastlines. This impact is secured and traced through the blockchain, allowing customers to see the direct result of their purchase.
Furthermore, the blockchain technology employed by Oceanness and its partners ensures the security and integrity of the supply chain. It provides an immutable record of transactions, verifying the source and journey of each product. This transparency builds trust and assures customers that their purchases are making a genuine difference.
By utilising blockchain, Oceanness goes beyond simply creating sustainable products; it empowers customers to become active participants in a global movement for positive change. The company's commitment to transparency through blockchain technology sets a new standard for businesses, demonstrating that environmental and social impact can be seamlessly integrated into the fabric of commerce.
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Frequently asked questions
Yes, Oceanness shirts are made from 100% recycled plastic bottles.
Oceanness uses post-consumer PET plastic bottles to make their shirts.
It takes 6-8 large post-consumer PET plastic bottles to make one Oceanness recycled shirt.
Oceanness removes the plastic waste equivalent to 100 plastic bottles from the ocean and coastlines for every clothing item purchased. The company has also removed 88,900 ocean-bound plastic bottles since its launch in 2020.
