
Revell is a company that manufactures scale models of cars, aircraft, ships, and commercial vehicles. The company was founded in 1943 by Lewis H. Glaser as a plastics molding firm and has since become well-known for its plastic model kits. In the 1950s, Revell began producing automotive-related models, including car engine models and plastic automotive kits. While Revell has primarily used plastic for its models, they have also released diecast models under the name Revell Metal.
| Characteristics | Values |
|---|---|
| Company | Revell |
| Founder | Lewis H. Glaser |
| Year founded | 1943 |
| Initial products | Small washing machine |
| First plastic automotive kits | "Highway Pioneers" line of 30 cars |
| First plastic automotive kits scale | 1/32 |
| First plastic automotive kits price | 69 cents |
| Plastic automotive kits production year | Early 1950s |
| Plastic kit line purchased by | Hallmark cards |
| Plastic kit line purchase year | 1994 |
| Plastic kit line purchase purpose | Marketed under their respective names, but all production for both companies was done at Monogram's Morton Grove, IL plant |
| Automotive-related models | Jet engines, car engine models |
| Car engine model examples | Chrysler Slant-Six, Buick, Porsche, Ferrari, BMW, Mercedes-Benz, Corvettes, 1965 Mustang |
| Plastic kit line former name | Revell Plastics GmbH |
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What You'll Learn

Revell promo cars: plastic or metal?
Revell promo cars are predominantly made of plastic. The company was founded by Lewis H. Glaser, a California entrepreneur, who established a plastics moulding firm called Precision Specialties in 1943. The company made a range of products, including toys, model kits, and automotive-related models such as car engines and jet engines.
In the early 1950s, Revell released the famous 1/32 scale "Highway Pioneers" line of 30 cars, which were the first mass-produced plastic automotive kits. These kits were marketed by Glaser and sold for 69 cents through Woolworth Dime Stores. This marked the beginning of Revell's focus on plastic model kits and toys for children.
In the later 1950s, Revell expanded its automotive offerings, including many European and British car models. The company also collaborated with AMT to create promotional models of the 1955 and 1956 Buick. During this time, Revell introduced the use of "'S' Type Cement", which was advertised on their boxes and considered the "Golden Age" of Revell Box art and collecting.
Around 2000, Revell simplified its diecast line, calling it "Revell Metal" to distinguish it from its plastic kits. This line included models from Porsche, Ferrari, BMW, and Mercedes-Benz, among others.
While the majority of Revell promo cars are made of plastic, the company has also released metal versions, offering a variety of materials for collectors and enthusiasts alike.
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Revell's plastic model kits
The 1966 Chevy Malibu SS 2N1 is one example of the detailed replicas that can be created with Revell's kits, offering both a nostalgic charm and technical sophistication. These kits can be a challenge for experienced modellers, while also providing an opportunity for beginners to develop their skills.
The process of building a Revell plastic model kit typically involves assembling the various plastic parts, which may include sanding and surface preparation to ensure a smooth finish. Some modellers choose to wash the sprues before assembly to remove any mould release agents, finger oils, plastic dust, or other debris, although this is not mandatory.
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Revell's metal car models
Revell is a manufacturer of plastic scale models, currently based in Germany. The company has a long history dating back to the 1940s when it was founded by Lewis Glaser as an injection molding business in California. Over the years, Revell has created a range of model kits, including cars, aircraft, ships, and commercial vehicles.
In the 1950s, Revell gained popularity among collectors with its models of notable vehicles such as the 1900 Packard, 1903 Ford Model A, and the 1910 Ford Model T. The company also reproduced metal and plastic toys designed by the Gowland Brothers, such as the 1911 Maxwell and the 1910 Model T, which were "Action Pull Toys" with a wound metal cord and a plastic handle.
However, it was in the late 1980s that Revell Germany began producing die-cast model cars, marking a shift towards metal car models. These early models included popular car brands such as Porsche, Ferrari, BMW, and Mercedes-Benz, as well as some Corvettes and a 1965 Mustang. Around the year 2000, the company simplified its diecast line, naming it "Revell Metal" to distinguish it from the plastic kits for which they were also known.
The "Revell Metal" line continued to focus on accurately rendered pre-assembled die-cast models, mostly featuring earlier German vehicles, particularly micro-cars. Examples include the Lloyd Alexander, Messerschmitt Kabinroller KR 200, and the BMW Isetta. Some models, like the Goggomobil T250, offered variations in trim versions, with closed and open roof options. Today, Revell is known for its 1:14 and 1:18 scale cars, as well as remote-control (RC) cars, catering to enthusiasts of both modern and vintage vehicles.
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Revell's plastic kits for children
Revell offers plastic model kits for children of all ages. Their Junior Kits are specifically designed for younger children to gain their first experiences in model-making and develop their fine motor skills. These kits are uncomplicated and easy to build, making them perfect for beginners. With these kits, children can build models of vehicles of all kinds, including cars, trucks, and planes. The kits are known for their high quality, attention to detail, and faithful representations of the original vehicles.
The Junior Kits are a great way to introduce children to the world of model-making and help them develop important skills such as fine motor skills, concentration, and problem-solving. They provide a fun and educational activity that can keep children entertained for hours.
In addition to the Junior Kits, Revell also offers a range of more advanced plastic model kits for older children and adults. These kits offer a higher level of complexity and detail, challenging more experienced model makers and providing a sense of accomplishment upon completion.
Whether you're a beginner or an experienced model maker, Revell's plastic kits offer something for everyone. The company's commitment to quality and detail ensures that builders of all ages can create accurate and impressive models. With Revell's plastic kits, children can develop their skills and knowledge in a fun and engaging way, learning about different vehicles and gaining a sense of pride in their creations.
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Revell's plastic kits: washing and maintenance
Revell is known for its plastic model kits of cars, aircraft, ships, and commercial vehicles. These kits are characterized by their attention to detail, high-quality workmanship, and historical descriptions. While building these kits is an enjoyable pastime for many, proper washing and maintenance are essential to ensure the models remain in good condition.
When it comes to washing Revell plastic kits, it is important to note that it is not always necessary to wash the plastic before painting or assembling the kit. However, if there is a significant presence of mould release agents, finger oils, plastic dust from sanding, or other debris, washing may be required. This process is known as "washing sprues" and involves using a mild detergent and warm water to gently clean the affected areas. It is important to ensure that the detergent is safe for use on plastic and to avoid using abrasive cleaning tools that could scratch the surface.
For more intensive cleaning, such as removing paint or glue from a completed model, a stronger detergent or solvent may be necessary. It is crucial to test these products on a small, inconspicuous area of the model first to ensure they do not damage the plastic. Soaking the model in warm, soapy water can also help loosen stubborn residue. Additionally, using a soft-bristled brush or cotton swab can aid in gently scrubbing away any remaining debris without damaging the plastic.
Proper maintenance of Revell plastic kits involves taking preventative measures to avoid the need for extensive cleaning in the first place. This includes handling the kits with clean hands, avoiding touching the surfaces with oily fingers, and storing the kits in a clean and dust-free environment. Additionally, using a fixative spray or varnish can help protect the model from dust and light scratches.
By following these washing and maintenance guidelines, enthusiasts can ensure that their Revell plastic kits maintain their high quality and visual appeal for years to come. Proper care will not only preserve the condition of the models but also enhance the overall enjoyment of this beloved hobby.
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Frequently asked questions
Revell promo cars are made of both metal and plastic. In the later 1950s, Revell started making automotive-related models, including car engine models like the Chrysler Slant-Six and promotional Buicks. These models were primarily made of plastic, with some metal components. Starting around 2000, Revell simplified its diecast line, calling its plastic kits "Revell Kits" and its metal line "Revell Metal".
Some plastic Revell promo cars include the B-36, B-29, B-24, B-47, F-84, DC-7, D-558-2, S-55, SS United States, USS Sullivans, and USS Los Angeles. These kits were released during the Golden Age of Revell Box art and collecting, which lasted from 1955 to 1959.
Some metal Revell promo cars include offerings from Porsche, Ferrari, BMW, and Mercedes-Benz, with some Corvettes and a 1965 Mustang. These metal models were first produced in the late 1980s.











































