
Plastic bag usage has been a topic of debate for years, with single-use plastic bags ending up in landfills and oceans, causing serious harm to aquatic life. In response, some states in the US have banned disposable bags, while others have implemented fees or transitioned to paper or compostable bags. The I'm Not a Plastic Bag campaign by Anya Hindmarch in 2007 aimed to address this issue, sparking a global debate and contributing to the decision to charge for plastic bags in the UK. In the US, the availability of plastic bags varies by state and store. While some states like California, Colorado, and New Jersey have banned single-use plastic bags, others like Texas, Oklahoma, and Missouri still predominantly use plastic. The effectiveness of bag bans is debated, with some research suggesting increased plastic waste and greenhouse gas emissions post-ban, potentially due to the continued use of reusable plastic bags. As of January 1, 2026, California will further restrict the use of plastic bags, aiming to reduce plastic pollution.
| Characteristics | Values |
|---|---|
| Designer | Anya Hindmarch |
| Year of launch | 2007 |
| Collaborators | Antidote, We Are What We Do (now known as Shift) |
| Launch day sales | 80,000 |
| Impact | Reduced plastic bag usage in the UK by 4.5 billion in 2010 |
| Availability in the US | Online |
| States with a ban on disposable bags | California, Colorado, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington |
| Territories with a ban on disposable bags | American Samoa, Guam, Northern Mariana Islands, United States Virgin Islands, and Puerto Rico |
| States with a fee on plastic bags | Florida, Arizona, and Missouri |
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What You'll Learn
- 'I Am Not A Plastic Bag' was designed by Anya Hindmarch in 2007
- The bag was sold in Sainsburys, with 80,000 sold on launch day
- California banned single-use plastic bags in 2014
- California's ban led to an increase in plastic waste, due to a loophole allowing thicker 'reusable' bags
- US states have banned disposable bags

'I Am Not A Plastic Bag' was designed by Anya Hindmarch in 2007
In 2007, Anya Hindmarch, in collaboration with We Are What We Do, designed the "I Am Not A Plastic Bag" cotton tote bag. The bag was launched globally, prompting queues in many cities. The tote bag inspired many humorous copies and was seen with many famous faces. The project aimed to reduce plastic bag usage, and it was successful, with the British Retail Consortium estimating that the UK used 4.5 billion fewer plastic bags in 2010 than in 2006.
In the United States, there is no national plastic bag fee or ban in effect. However, some states, including California, Colorado, Connecticut, and New York, have banned disposable bags. Many counties and municipalities have also imposed fees or bans on plastic bags. Some states, such as Florida, Arizona, and Missouri, have passed laws preventing local municipalities from passing their own bans.
As for the availability of "I Am Not A Plastic Bag" tote bags in the US, they appear to be available for purchase on eBay. However, it is unclear if these are the original bags from the 2007 launch or if they are replicas. It is recommended to check the eBay listings for more information.
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The bag was sold in Sainsburys, with 80,000 sold on launch day
The 'I Am Not A Plastic Bag' tote was designed by Anya Hindmarch in 2007 as part of a collaborative project with Antidote and the global social change movement We Are What We Do (now known as Shift). The bag was sold in Sainsburys, with 80,000 sold on launch day. The project garnered huge press coverage globally, ignited a debate around the use of plastic bags and contributed to the eventual decision to charge for plastic bags in the UK.
The British Retail Consortium estimated that in 2006, before the I’m not a Plastic Bag project, the UK used 10.6 billion plastic bags. In 2010, after the project, this figure dropped to 6.1 billion. The success of the project can be attributed to the fact that it tapped into a growing awareness of the environmental impact of single-use plastic bags.
In the United States, there is no national plastic bag fee or ban currently in effect. However, several states and territories have banned disposable bags, including California, Colorado, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington. Many counties and municipalities have also enacted ordinances imposing a fee on plastic bags or banning them outright.
Some states, such as Florida, Arizona, and Missouri, have passed laws preventing local municipalities from passing their own bans. In addition, some jurisdictions have implemented a fee-only approach to bag reduction, such as Chicago and Washington, D.C. The movement to reduce the use of plastic bags in the US is gaining momentum, with more and more people bringing their own reusable bags when shopping.
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California banned single-use plastic bags in 2014
Plastic bags are a major source of pollution, capable of harming wildlife and humans. Californians alone use billions of plastic grocery bags annually, with many of these bags becoming litter and clogging waterways and beaches. In 2014, California became the first state in the US to enact a statewide ban on single-use plastic bags, with Governor Jerry Brown signing SB 270 into law. The bill aimed to reduce the amount of plastic polluting California's beaches, parks, and oceans.
The ban, however, did not prohibit the distribution of all plastic bags. It specifically targeted "single-use carryout bags," which are defined as any bag made of plastic, paper, or other materials unless made from recycled paper or certified as reusable. A loophole in the legislation allowed stores to sell thicker plastic bags considered reusable, which created more plastic waste. These "reusable" plastic bags looked and acted like single-use bags, and customers continued to use them as such.
In 2024, new legislation was passed to address this loophole by eliminating the option to purchase thicker plastic bags at supermarket checkouts. This updated bill, SB 1053, was signed into law by Governor Gavin Newsom, and will come into effect on January 1, 2026. Under the new law, shoppers will be asked, "Do you want a paper bag or did you bring your own bag?" Additionally, the paper bags provided by supermarkets must be made from at least 50% recycled paper.
While California was the first state to implement a ban on single-use plastic bags, 11 other states have since followed suit: Colorado, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington. Many counties and municipalities within other states have also enacted ordinances imposing fees on plastic bags or banning them outright.
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California's ban led to an increase in plastic waste, due to a loophole allowing thicker 'reusable' bags
In 2014, California became the first state in the US to ban single-use plastic bags. However, this move was blamed for making the plastic waste problem worse. A loophole in the initial ban allowed grocers to sell thicker plastic bags for a small fee of 10 cents, which were technically reusable but ended up as waste. As a result, Californians in 2021 tossed nearly 50% more plastic bags than in 2014, according to data from CalRecycle, the state's recycling agency. The state's recycling agency also reported that California dumped 231,072 tons of plastic grocery and merchandise bags in landfills in 2021.
The loophole in California's initial ban allowed for "reusable" plastic bags to be sold at checkout. These bags were thicker and looked and acted like single-use plastic bags, but customers still used them as single-use bags. The thicker plastic bags were allowed to be sold under the Single-Use Carryout Bag Ban (SB 270) until January 1, 2026. The new legislation, SB 1053, signed into law by Governor Gavin Newsom in 2024, bans the sale of all plastic bags at grocery checkouts, regardless of thickness.
The goal of the new legislation is to shift responsibility for plastic waste from consumers to retailers and plastic producers. It also aims to get people to switch from disposable options to reusable and refillable options. Over 200 counties and municipalities across the US have enacted ordinances imposing a fee on plastic bags or banning them outright, and at least 12 states have some form of ban on single-use plastic bags. However, some states, such as Florida, Arizona, and Missouri, have passed laws preventing local municipalities from passing their own bans.
The availability of plastic bags varies across the US. Some states, like Colorado, have banned plastic bags, while others, like Texas and Missouri, still widely use them. Some stores have switched to paper bags or reusable bags, but it is not yet a popular option.
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12 US states have banned disposable bags
In the United States, there is no national plastic bag fee or ban currently in place. However, 12 states and associated territories have banned disposable bags. These include the states of California, Colorado, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington. The ban also includes the territories of American Samoa, Guam, Northern Mariana Islands, the United States Virgin Islands, and Puerto Rico.
Over 200 counties and municipalities across the US have also imposed a fee on plastic bags or banned them outright. All counties in Hawaii have banned disposable bags. Some states, such as Massachusetts, have seen bans enacted in individual cities and towns, but not across the whole state. Chicago, Washington, D.C., and certain counties and independent cities in Virginia have implemented a fee-only approach to reducing bag usage.
Some states with bans in place allow for "reusable" plastic bags to be sold at checkout. These bags are thicker than single-use plastic bags but are still often treated as disposable by customers.
The movement towards banning disposable bags is part of a global trend to phase out lightweight plastic bags. Single-use plastic bags have long been a convenient and hygienic way of transporting items, but they are typically made from non-renewable resources and are difficult to dispose of properly.
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Frequently asked questions
Yes, the 'I am not a plastic bag' tote was designed by Anya Hindmarch in 2007 and is available for purchase in the US.
The campaign was a collaborative project with Antidote and the global social change movement, We Are What We Do (now known as Shift). It aimed to ignite the debate around the use of plastic bags and contributed to the decision to charge for plastic bags in the UK.
There is no national plastic bag fee or ban in the US. However, some states like California, Colorado, New Jersey, and New York have banned disposable bags. Other states like Florida, Arizona, and Missouri have passed laws preventing local municipalities from passing their own bans.




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