Omar Khalid
Kurkure is a popular snack food manufactured by PepsiCo. In 2015, a YouTube video claimed that Kurkure contained plastic, citing the product's ability to burn and the resulting residue as evidence. This video sparked a wave of similar claims on social media platforms such as Facebook, Twitter, and WhatsApp. However, these claims have been widely debunked. The burning of Kurkure is due to the presence of carbohydrates and vegetable oil, which cause the product to roast when exposed to direct heat. The residue left behind is not plastic but rather the result of the high oil content. Kurkure's manufacturing process follows stringent food safety, quality, and regulatory requirements, and the product does not contain plastic.
| Characteristics | Values |
|---|---|
| Kurkure contains plastic | False |
| Kurkure is made from PVC pipes | False |
| Kurkure residue after burning is plastic | False |
| Kurkure is safe to consume | True |
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What You'll Learn
- Kurkure contains starch, not plastic, which is why it melts when lit
- Kurkure undergoes regular audits from recognised food health organisations
- Kurkure is made from rice meal, cornmeal, gram meal, salt, sugar, oils, fats, spices, and condiments
- Kurkure is fried at a very high temperature, which makes it crispy
- Kurkure is unhealthy and should not be consumed daily
Kurkure contains starch, not plastic, which is why it melts when lit
Kurkure is a popular snack, but it has been the subject of controversy due to rumours that it contains plastic. These rumours have been circulating on social media platforms such as WhatsApp, Facebook and Twitter, and have led to a decline in sales for the product. However, these claims are false and have been addressed by the manufacturers, PepsiCo, as well as the Food Safety and Standards Authority of India (FSSAI).
Kurkure is made from high-quality, daily kitchen ingredients such as rice, corn, oil, gram and spices. The process of making Kurkure involves mixing these raw materials with water, shaping them into the distinctive tedha shape, frying them until they are crunchy, and finally adding spice mixes. The product is then ready to be consumed as a tasty, crunchy snack.
While it is true that you can light a Kurkure and burn it, this is not due to the presence of plastic. The burning is a result of the high-temperature frying process that Kurkure undergoes during manufacturing. This frying step is essential to achieving the desired crispiness of the snack. During frying, a compound called acrylamide forms, which causes the Kurkure to burn when lit. Additionally, the air trapped in the Kurkure combines with the oil and starch present, leading to the unique burning behaviour.
It is important to understand that Kurkure undergoes regular audits from recognised national and international food health organisations. These organisations ensure that the product meets safety standards and is safe for consumption. The rumours of plastic content in Kurkure are unfounded and have been adequately addressed by the manufacturers and relevant authorities.
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Kurkure undergoes regular audits from recognised food health organisations
Kurkure is a crunchy new-age namkeen snack made from rice, corn, oil, gram, and spices. It is owned by PepsiCo and is a popular snack in India.
Over the years, Kurkure has been the subject of various rumours and misinformation campaigns, with some claiming that it is made from plastic. These rumours have been spread primarily via social media platforms such as WhatsApp, Facebook, and Twitter, as well as through emails and videos. One of the reasons for these rumours could be the way Kurkure burns when lit with a matchstick, which is due to the presence of a compound called acrylamide formed during the frying process.
However, it is important to note that Kurkure does not contain any plastic. The manufacturing units of Kurkure undergo regular audits from recognised national and international food health organisations to ensure product safety and quality. These audits help verify that Kurkure meets the required safety standards and does not contain any harmful substances, including plastic.
The audits conducted by food health organisations play a crucial role in maintaining the integrity of the product and protecting consumer health. They involve comprehensive evaluations of the manufacturing process, ingredient sourcing, quality control measures, and product testing. These audits are typically conducted at regular intervals and may be announced or unannounced to ensure the integrity of the process.
By undergoing these regular audits, Kurkure demonstrates its commitment to maintaining high standards of product safety and transparency. It provides consumers with the assurance that the snack they are enjoying meets all the necessary health and safety requirements. Additionally, these audits help to dispel any doubts or misconceptions about the product's ingredients and reinforce the fact that Kurkure is a safe and reliable snack option.
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Kurkure is made from rice meal, cornmeal, gram meal, salt, sugar, oils, fats, spices, and condiments
Kurkure is a crunchy, deep-fried snack made from rice meal, cornmeal, gram meal, salt, sugar, oils, fats, spices, and condiments. It is owned by PepsiCo and was first launched in India in 1999. Kurkure is made with rice flour, chickpea flour (also known as besan), and edible vegetable oil (palm oil). It is then topped with dry spice powder, including turmeric, onion powder, chilli powder, coriander powder, ginger powder, garlic powder, black pepper powder, fenugreek powder, and more. The snack also contains salt, sugar, and tartaric acid.
There have been rumours and internet discussions about whether Kurkure contains plastic. Some people claim that burning Kurkure produces a plastic-like smell, while others argue that it is due to the natural substances burning. One person who witnessed the Kurkure manufacturing process stated that they did not see any plastic being added to the mix.
Kurkure complies with The Food Safety & Standards Act & Regulations 2006 and the rules that govern its manufacture, distribution, and sale. It is important to refer to the official ingredients list provided by PepsiCo and the regulations the product complies with when considering the safety and contents of Kurkure.
While Kurkure is primarily made with the ingredients listed above, it is not completely vegan as milk solids have been listed as an ingredient on the PepsiCo India website. The snack also contains natural, nature-identical, and artificial flavouring substances.
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Kurkure is fried at a very high temperature, which makes it crispy
Kurkure is a popular Indian snack that was launched in 1999. It is a type of corn puff made by mixing different grain meals like cornmeal, gram meal, rice meal, spices, and condiments. The manufacturing process of Kurkure involves several steps, including mixing, extrusion, and frying.
One of the critical aspects of Kurkure's production is the high-temperature frying process. After the dough is prepared and extruded into the characteristic shape of Kurkure, it is passed through a continuous frying machine. This step is crucial in achieving the desired texture and taste of the final product.
The high-temperature frying imparts the signature crispiness to Kurkure. The cornmeal base, combined with the high-temperature frying, results in a puffy and crispy texture. This unique texture is one of the defining characteristics of Kurkure, setting it apart from other snacks in the market.
The frying process is carefully controlled to ensure consistent quality and texture in every batch of Kurkure. The temperature and pressure during frying are optimized to achieve the desired level of crispiness without compromising the taste or freshness of the snack.
While the high-temperature frying contributes to the crispiness of Kurkure, it is important to note that the selection of raw materials and other processing steps also play a significant role in the final product's texture and taste. The combination of cornmeal, rice meal, and other ingredients, along with the extrusion and seasoning processes, all work together to create the distinctive Kurkure experience.
There have been rumours and speculations about Kurkure containing plastic due to the burning plastic smell when burned. However, these claims are unfounded, as the smell is more likely due to the burning of cornmeal and other natural substances in the product. The manufacturing process of Kurkure is highly regulated and automated, ensuring that the product meets strict safety and quality standards.
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Kurkure is unhealthy and should not be consumed daily
Kurkure is a crunchy new-age namkeen snack made from rice, corn, oil, gram, and spices. While it is a tasty treat, Kurkure is unhealthy and should not be consumed daily.
Firstly, Kurkure is fried at a very high temperature to achieve its signature crispiness. This frying process loads the snack with oil content, which can stick to the stomach wall and cause indigestion issues. The high oil content also means that a single serving of Kurkure (30g) provides approximately 70% of an adult's daily fat intake, contributing to unwanted calories and potential weight gain.
Secondly, Kurkure is made with highly refined ingredients, including rice meal, cornmeal, and gram meal. This refining process removes all vitamins and minerals, leaving only empty calories from fats and carbohydrates. The snack is also very high in sodium, which can be harmful to those with hypertension or diabetes and can increase the risk of cancer.
Additionally, Kurkure's popularity as a snack has been marred by rumors that it contains plastic. These rumors, spread primarily via social media and WhatsApp forwards, claim that burning Kurkure produces a plastic-like smell and residue. However, these allegations have been debunked by the manufacturer, PepsiCo, and fact-checking sources. The burning of Kurkure is attributed to the formation of acrylamide during the frying process, and the waxy substance seen dripping when burned is a combination of oil and starch.
In conclusion, while Kurkure may be a tempting treat, its high fat, refined carbohydrate, and sodium content make it an unhealthy snack option. The potential health risks associated with regular consumption, including indigestion, weight gain, and increased disease risk, highlight why Kurkure should not be a daily part of one's diet.
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Frequently asked questions
No, Kurkure does not contain plastic. This is a common misconception due to the fact that Kurkure can be lit on fire, but this is due to the presence of starch in the product.
Kurkure is fried at a very high temperature to make it crispy. A compound called acrylamide forms during this process, which makes the final product burn when lit with a matchstick.
Kurkure's main ingredients are rice meal, cornmeal, gram meal, salt, sugar, oils and fats, spices, and condiments.
Kurkure is not a healthy snack. It is high in sodium and contains empty calories from fats and carbohydrates. It is also fried, which means it has a high oil content.
