Alexei Volkov
Kleenex® tissues are made with biodegradable cellulose fibres and contain an additive that makes them stronger than bathroom tissue. While Kleenex® tissue is not designed to be flushed, the outer cartons are fully recyclable, and the company is committed to reducing its plastic footprint by 50% by 2030. This includes initiatives to keep plastic packaging out of landfills and goals to be carbon neutral in ANZ operations by 2030.
| Characteristics | Values |
|---|---|
| Composition | Biodegradable cellulose fibers, an additive to make it strong, and an active middle layer in the case of Kleenex Anti-Viral tissues |
| Manufacturing | Kleenex tissues are made in South Carolina, Connecticut, Oklahoma, and Ontario |
| Sustainability | Kleenex products are Forest Stewardship Council (FSC) certified, with a commitment to reduce plastic footprint by 50% by 2030 |
| Disposal | Kleenex tissues should be discarded in the trash as they are not designed for flushability |
| Recycling | Kleenex cartons and cardboard tissue boxes are recyclable, while some plastic packaging can be recycled at Store Drop-Off locations |
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What You'll Learn
Kleenex tissue composition
Kleenex is a brand name primarily known for its line of facial tissues. Kleenex facial tissues are made from nearly 100% virgin fibre, which provides the superior softness that consumers expect from the brand. Virgin fibre is obtained from select tree species, including spruce, fir, aspen, maple, and eucalyptus, which contain thin wood fibres that contribute to the tissue's softness and strength.
Kleenex tissues are designed to be soft, strong, and absorbent, with customized features such as Anti-Viral and Lotion options to suit different care needs, preferences, and lifestyles. The Anti-Viral tissues have a specially treated blue-dot middle layer containing citric acid and sodium lauryl sulfate, which kill 99.9% of cold and flu viruses within 15 minutes. These tissues are intended to be used as facial tissues only and should not be used on other parts of the body. The Lotion tissues, on the other hand, have three layers with a unique lotion formulation of aloe, coconut oil, Vitamin E, and gentle moisturisers.
Kleenex Trusted Care tissues are 2-ply for strength and absorbency, while the Ultra Soft, Lotion, and Anti-Viral tissues are 3-ply for added softness and comfort. All Kleenex tissue boxes include information about the number of sheets, sheet size, and ply count, which can be found on the bottom of the box or on the plastic packaging of multipacks.
While Kleenex tissues are made with biodegradable cellulose fibres, they also contain an additive to make them stronger, which slows down their breakdown compared to bathroom tissue. Therefore, Kleenex recommends discarding used tissues in the trash rather than flushing them. The cardboard tissue boxes can be recycled through curbside recycling along with paper, and the plastic used to bundle multipacks can be recycled at store drop-off locations.
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Kleenex tissue disposal
Kleenex, or facial tissues, were first introduced by Kimberly-Clark in 1924 as a means to remove cold cream. Kleenex tissues are made with biodegradable cellulose fibres. However, they also contain additives that make them stronger than bathroom tissue, which means they do not break down as quickly. For this reason, Kleenex advises that used tissues should be discarded in the trash, rather than flushed down the toilet or recycled.
Although Kleenex tissues are biodegradable, they are not designed or tested for flushability. Flushing Kleenex tissues can lead to blockages and damage to plumbing, including clogged pipes, septic tank issues, damaged sewer pumps, and backups. This can result in costly plumbing repairs. Therefore, it is recommended to always dispose of Kleenex tissues in a wastebasket or bin, rather than flushing them.
Kleenex tissue packaging can often be recycled, however. Kleenex cartons and cardboard tissue boxes are fully recyclable and can be placed in curbside recycling along with paper. The small plastic window on the cartons does not need to be removed, as it will be removed during the paper recycling process. Similarly, the plastic film used to bundle multipacks can be recycled at store drop-off locations, and plastic bags, wraps, and films can be recycled at retail stores with plastic bag recycling bins. However, some Kleenex products, such as the On-The-Go Pocket Packs and Slim Wallets, cannot be recycled.
Kleenex's parent company, Kimberly-Clark, emphasizes sustainability in its business practices. The company sources its wood fiber from well-managed forestlands or recycled sources and has published annual sustainability reports since 2004. While Kleenex tissues themselves are not recyclable due to contamination, the company offers other products, such as Cottonelle® Flushable Wipes, that are designed to be flushed and break down safely in home septic systems.
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Kleenex tissue packaging
Kleenex, the trusted tissue brand, has been in the market for over a century. The brand offers a range of tissue products, including the popular Kleenex Trusted Care, Kleenex Naturals, and Kleenex Anti-Viral tissues. Kleenex Trusted Care is the #1 everyday tissue brand, known for its soft, strong, and absorbent 2-ply tissues. With its original soft and thick design, Kleenex Trusted Care has become a go-to choice for consumers.
Kleenex tissues are typically sold in boxes, which are designed to be both functional and aesthetically pleasing. The boxes are made of cardboard and can be recycled along with other paper products. The plastic film at the opening of the box does not need to be removed before recycling, as it is separated during the paper recycling process. This attention to detail showcases Kleenex's commitment to sustainability.
Kleenex Naturals Facial Tissue is another popular option, known for its superior performance and premium feel. These tissues are created with a blend of virgin fiber and recycled fiber, ensuring softness and sustainability. The plastic-free eco-packaging of Kleenex Naturals further emphasizes the brand's dedication to environmental responsibility. Each carton features a paper baffle, contributing to its eco-friendly design.
Kleenex Anti-Viral tissues are also worth mentioning, as they are specially treated with a blue-dot middle layer containing Citric Acid and Sodium Lauryl Sulfate. This unique layer effectively kills 99.9% of cold and flu viruses within 15 minutes of contact. Kleenex continues to innovate, ensuring that its tissue packaging is not only convenient but also environmentally conscious.
In conclusion, Kleenex tissue packaging showcases the brand's commitment to quality, functionality, and sustainability. From recyclable cardboard boxes to eco-friendly plastic-free options, Kleenex strives to meet the diverse needs of its consumers while minimizing their environmental impact. With a range of tissue products designed for different purposes, Kleenex has solidified its position as a trusted and innovative brand in the tissue industry.
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Kleenex sustainability efforts
Kleenex's parent company, Kimberly-Clark, has long recognised the importance of corporate responsibility and integrated the concept of sustainability into its business practices. In 2004, the company published its first annual sustainability report, and it has since set ambitious sustainability objectives.
Kleenex's sustainability efforts are focused on several key areas. Firstly, they aim to reduce their environmental impact by using responsibly sourced fibres and recyclable packaging. Kleenex products are Forest Stewardship Council (FSC) certified, ensuring that all materials come from responsibly managed forests. The company supports forestry practices that conserve forestlands, respect fundamental human rights, and ensure a thriving ecosystem and sustainable source of wood fibre for the future. Kleenex has also pledged to reduce its total plastic footprint by 50% by 2030 and become carbon neutral in its ANZ operations by the same year.
In addition to their efforts in sustainable sourcing and packaging, Kleenex is also committed to reducing deforestation and protecting forests. By participating in programs like Forests Forward and using alternative non-wood fibres, such as FSC-certified 100% bamboo for its ECO toilet paper, Kleenex is working to reduce its natural forest fibre footprint. The company also aims to enhance forest quality and protect biodiversity, ensuring that the forests from which they source their materials are responsibly managed.
Kleenex is also dedicated to supporting local communities and reducing the environmental impact of its products. Kleenex Toilet Paper has been manufactured in South Australia since 1966, providing support and employment opportunities for local communities. The company also participates in programs like REDcycle to reduce soft plastic waste, although this program has been paused due to challenges in the recycling network.
Furthermore, Kleenex is committed to using biodegradable materials. Kleenex Tissue is made with biodegradable cellulose fibres, although the additive used to increase the tissue's strength means that it breaks down more slowly than bathroom tissue. As a result, Kleenex recommends discarding used tissues in the trash rather than flushing them.
Overall, Kleenex and its parent company, Kimberly-Clark, are actively working towards a more sustainable future through their sustainability initiatives and commitments.
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Kleenex Anti-Viral tissue ingredients
Kleenex Anti-Viral tissues are the only facial tissue that can kill 99.9% of cold and flu viruses. They are composed of three thick layers, including a specially treated blue-dot middle layer. This middle layer contains the active ingredients, Citric Acid and Sodium Lauryl Sulfate, which disrupt the protective coating of viruses when they come into contact with moisture. These ingredients are common in household products and are safe for everyday use.
The Kleenex Anti-Viral tissue is specifically designed to be used as a facial tissue and should not be used on other parts of the body. The tissue is effective against Rhinoviruses Type 1A and 2, which are the leading causes of the common cold, as well as Influenza A and Influenza B, which cause the flu, and the Respiratory Syncytial Virus (RSV), which is the leading cause of lower respiratory tract infections in children.
The antiviral properties of the tissue are activated by moisture, such as from a runny nose, cough, or sneeze. The tissue then traps and kills the viruses, preventing their transmission. However, it is important to note that the tissues are not effective against all viruses and do not have antibacterial properties. Additionally, they are not intended for disinfecting hands or surfaces, and proper disposal is necessary after use.
Kleenex Anti-Viral tissues are a part of the Kleenex Brand's range of tissues designed to provide everyday care. The brand offers various options, including Ultra Soft, Lotion, and Trusted Care tissues, to cater to different needs, preferences, and lifestyles. Kleenex Anti-Viral tissues, in particular, provide added softness and comfort with their three-ply construction.
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Frequently asked questions
Kleenex tissue products are Forest Stewardship Council (FSC) certified, which ensures that all materials come from responsibly managed forests. Kleenex tissue is made with biodegradable cellulose fibres, but because it contains additives to make it stronger, it is recommended that used tissues are discarded in the trash. Kleenex tissue packaging also contains plastic, but this can be recycled at Store Drop-Off locations.
Kleenex's parent company, Kimberly-Clark, has set a goal of reducing its total plastic footprint by 50% by 2030. Kleenex is also working towards including 40% recycled content in its plastic packaging.
Kleenex tissues are made from virgin fibres, which are sourced from sustainably managed forests. Kleenex also offers FSC-certified toilet paper products that use 20% fewer trees than competing products. Kleenex cartons are fully recyclable with the poly insert attached and are accepted at recycling facilities across the country.
No, Kleenex tissues have not been designed or tested for flushability, so they should be discarded in the trash. However, Cottonelle Flushable Wipes, another product by Kimberly-Clark, are designed to be flushed and will not affect the normal bacterial activity in a septic system.
