
With growing concerns about microplastics in drinking water, many people are turning to water filtration systems like Brita to improve water quality. Brita filters use Granular Activated Carbon to reduce impurities such as chlorine, taste, and odor. However, they are not specifically designed to remove microplastics. While Brita's standard filters are not certified for removing microplastics, their Elite filters, which use a finer mesh, are independently certified for microplastic reduction. The Longlast filter is another option that fits the standard Brita pitcher and filters out lead and plastic fibers.
| Characteristics | Values |
|---|---|
| Microplastics Removal | Brita's standard filters are not certified for removing microplastics. Brita's Elite filters are independently certified for microplastic reduction. |
| Filter Type | Brita water filter pitchers use Granular Activated Carbon filters to reduce impurities from water, such as chlorine, taste, and odor. |
| Cost | Brita pitcher filters offer a reasonable amount of protection for a relatively small annual sum compared to costlier alternatives. |
| Filter Lifespan | Brita filters eventually reach a point where they are no longer effective and need to be changed. |
| Other Contaminants | Brita filters are not certified to reduce arsenic. They are certified to filter out chlorine, chloramine, lead, PFAS, and microplastics, depending on the exact replacement cartridge. Brita filters may increase sodium levels in water. |
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What You'll Learn
- Brita's standard filters are not designed to remove microplastics
- Brita's Elite filter is certified for microplastic reduction
- Brita filters are inexpensive and reduce impurities like chlorine
- Brita's LongLast filter removes more contaminants, including lead
- Water filtration systems are one way to reduce exposure to plastic particles

Brita's standard filters are not designed to remove microplastics
Brita water filters have become a popular choice for those seeking to improve their drinking water's taste and quality. However, it's important to clarify that Brita's standard filters are not specifically designed to remove microplastics.
Microplastics, tiny plastic particles less than 5 millimetres in size, have increasingly been detected in water supplies, raising concerns among those conscious of their health and the environment. While Brita filters can effectively reduce certain impurities like chlorine, taste, and odour, they have not been independently certified for microplastic reduction.
The standard Brita filters use Granular Activated Carbon filters, which are inexpensive to manufacture and effective at reducing certain contaminants. However, they are not designed with microplastic removal in mind. The good news is that Brita does offer a specialised filter, the Elite, which uses a finer mesh to trap smaller particles like microplastics.
It's worth noting that even the Elite filter may not be sufficient for all consumers, as some contaminants, like arsenic, require more comprehensive filtration systems. Additionally, baseline testing of your water can help determine the optimal filtration system for your needs, whether it's a Brita product or an alternative.
In summary, while Brita's standard filters are excellent for basic water purification, they are not designed for microplastic removal. Consumers concerned about microplastics should consider the Brita Elite or explore other filtration options that specifically target these tiny plastic particles.
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Brita's Elite filter is certified for microplastic reduction
The presence of microplastics in drinking water has become a growing concern in recent years. While Brita's standard filters are not certified for removing microplastics, Brita's Elite filter is independently certified for microplastic reduction. Brita's Elite filter uses a finer mesh that allows it to trap smaller particles. Brita's standard filters use Granular Activated Carbon filters to reduce impurities from water, such as chlorine, taste and odour. These filters are inexpensive to manufacture and are not designed to remove microplastics or water contaminants like lead.
The National Sanitation Foundation (NSF), working in conjunction with the American National Standards Institute (ANSI), develops voluntary consensus standards for water filtration products. It also handles testing and inspection. These certifications help consumers make smarter decisions about water treatment products.
It is important to note that the materials in Brita pitcher filters eventually reach a point where they are no longer effective, and the filters need to be changed. The frequency of filter changes depends on the exact replacement cartridge and the contaminants being targeted. For example, while the Brita Elite Filter can effectively reduce microplastics, it may not be as effective at reducing sodium in water, with one test showing a 10% increase in sodium post-filtration.
Overall, Brita's Elite filter is a cost-effective option for reducing microplastics in drinking water when compared to costlier alternatives like bottled water or whole-home treatment systems. However, it is always recommended to consult official sources and product specifications to ensure the filter meets individual needs and requirements.
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Brita filters are inexpensive and reduce impurities like chlorine
Brita filters are a popular choice for those seeking a reasonably priced water filtration system. They are designed to reduce impurities in water, such as chlorine, which can affect the taste and odour. Brita filters are manufactured with Granular Activated Carbon, which helps to reduce chlorine levels in drinking water. While chlorine is important for killing harmful germs, it can also affect the taste and smell of water. Brita filters are designed to reduce these undesirable effects without compromising the disinfectant properties of chlorine.
The National Sanitation Foundation (NSF), in collaboration with the American National Standards Institute (ANSI), has certified Brita pitcher filters for the reduction of aesthetic chlorine. This certification ensures that the filters reduce chlorine levels to an extent where drinking water does not have an unpleasant taste or smell. Additionally, Brita claims that its filters can remove up to 99% of lead and reduce most other contaminants, including mercury, copper, and cadmium. Brita's Longlast+ filter is specifically designed for this purpose.
While Brita filters are effective at reducing chlorine and other impurities, they are not designed to remove all contaminants. For example, they are not certified to remove bacteria, protozoan cysts, or waterborne pathogens. They are also not designed to remove nitrate levels or fluoride from drinking water. If you have specific concerns about these contaminants, alternative filtration systems may be more suitable.
It is important to note that Brita filters are not specifically designed to remove microplastics from water. Microplastics are small particles of plastic that can come from various sources, including plastic bottles and personal care products. While Brita filters can provide protection against certain contaminants, they may not be sufficient for individuals seeking to eliminate microplastics from their drinking water. Other filtration systems, such as reverse osmosis filters, are more effective at removing microplastics.
Brita filters offer a cost-effective solution for reducing impurities in drinking water. They are easy to use and maintain, with replacement filters available at affordable prices. By reducing chlorine levels and other contaminants, Brita filters can improve the taste and odour of water while also providing some additional health benefits. However, for specific concerns about microplastics and other contaminants, individuals may need to explore alternative filtration options.
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Brita's LongLast filter removes more contaminants, including lead
Brita is a trusted brand of water filtration systems that work to trap and clear impurities from tap water, improving both flavour and health. Brita's Longlast filter is a significant innovation for the company, as it reduces the contaminants that people are most worried about, including lead, asbestos, cadmium impurities, and chlorine, which causes bad taste and odour. The filter also removes industrial pollutants such as benzene.
Brita uses filters made from activated carbon pearls and ion exchange pearls, which work together to trap heavy metals, including lead, as well as copper, mercury, and limescale. The Longlast filter is not only certified to remove lead from tap water but will do so for up to six months. This provides an effective, long-lasting solution for families to access cleaner, better-tasting drinking water. Each Brita filter can filter up to 120 gallons of water, so Brita suggests changing the filter every two to six months, depending on usage.
The Longlast filter is certified by the Water Quality Association, an independent testing agency that is the industry standard for water filtration products. Brita's faucet systems and new Longlast filters can remove up to 99% of lead. This is the only Brita filter that removes lead; other Brita filters remove other contaminants, including chlorine, asbestos, and benzene.
It is important to note that Brita filters are not certified to reduce TDS (total dissolved solids) or the sum of dissolved ions in drinking water. They are also not an effective treatment for trihalomethanes (THMs) or haloacetic acids (HAAs), common water contaminants in cities. While Brita pitcher filters are not certified to remove excess hydrogen sulfide (the gas responsible for the "rotten egg" sulfur smell), the activated carbon technology used in Brita filters can reduce its concentrations in drinking water.
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Water filtration systems are one way to reduce exposure to plastic particles
Water filtration systems are indeed one way to reduce exposure to plastic particles. Brita water filters, for example, use Granular Activated Carbon filters to reduce impurities in water, such as chlorine, taste, and odour. However, Brita's standard filters are not designed to remove microplastics or water contaminants like lead. In fact, there is no evidence that Brita has conducted any tests on the removal of microplastics from tap water.
Brita's Elite filters, on the other hand, are independently certified for microplastic reduction. They use a finer mesh that can trap smaller particles. While these filters can provide a reasonable level of protection at a relatively low cost, they may not be sufficient for addressing specific contaminants. For example, they are not certified to reduce arsenic, and they may even increase sodium levels in water.
To effectively remove microplastics from drinking water, specific types of water filters are recommended, such as reverse osmosis filters, which use a membrane to capture microplastics and other particles. Other effective filtration methods include anion exchange and ultrafiltration.
In addition to using water filtration systems, individuals can further reduce their exposure to plastic particles by avoiding single-use plastics and opting for reusable glass or stainless steel containers.
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Frequently asked questions
Brita's standard filters are not designed to remove microplastics. However, Brita's Elite filters are independently certified for microplastic reduction.
Brita water filter pitchers use Granular Activated Carbon filters to reduce impurities from water, such as chlorine, taste and odour.
The materials in the pitcher filters eventually reach a point where they are no longer effective. You should consider changing your Brita filter when you know what aspects of your water quality you want to improve.











































