
Printing logos on plastic products is a great way to add branding to your products or create custom packaging. There are several methods to print on plastic, each with its own advantages and disadvantages. The most common methods include digital printing, screen printing, rotogravure printing, flexographic printing, thermal transfer printing, and laser printing. Digital printing uses inkjet technology to produce high-quality images directly onto plastic surfaces, while screen printing uses stencils and ultraviolet light to cure inks and coatings. Rotogravure printing uses engraved metal cylinders to transfer ink, making it ideal for large-scale production, and flexographic printing uses flexible rubber plates for medium-sized production runs. Thermal transfer printers are suitable for small-scale runs, and laser printers offer high-resolution printing but are more expensive.
| Characteristics | Values |
|---|---|
| Printing Methods | Digital printing, screen printing, rotogravure printing, flexographic printing, thermal transfer printing, laser printing, inkjet printing |
| Printing Machines | Inkjet printers, laser printers, rotogravure printers, flexographic printers, thermal transfer printers |
| Printing Surfaces | Plastic, non-porous plastic |
| Printing Design | Digital designs created with software like Adobe Photoshop or Illustrator |
| Printing Costs | Varies depending on the method and machine, digital printing reduces costs |
| Printing Time | Digital printing, rotogravure printing, and screen printing offer faster production times |
| Printing Quality | Digital printing, screen printing, and laser printing offer high-quality prints |
| Printing Scalability | Screen printing is suitable for larger designs, thermal transfer printing is for small-scale production |
| Printing Durability | Digital printing, screen printing, and rotogravure printing offer greater durability |
| Eco-Friendliness | Screen printing is more eco-friendly as it doesn't use solvents or hazardous materials |
| Printing Transfer | Rotogravure printing uses engraved metal cylinders, flexographic printing uses flexible rubber plates |
| Printing Ink | Digital printing uses ink designed for adherence to non-porous plastic, screen printing uses UV light to cure inks |
| Minimum Order Quantity | Varies depending on the printing service or shop |
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What You'll Learn

Digital printing
Printing a logo on plastic products requires specialized techniques and expertise. Digital printing is one of the many methods that can be used to print on plastic. It is a popular method that involves transferring your logo onto the product using a digital printer.
Digital InkJet printing is ideal for printing on various plastic materials, including PVC, PET, and HDPE. It is a versatile, reliable, and efficient method that can handle irregular surfaces like curved and textured containers. Digital printing is also suitable for printing on clear, transparent materials such as thin-gauge PVC vinyl, PETG, acrylic, polycarbonate, or PET. However, most designs on clear plastics require a white background behind the image to increase contrast and opacity.
When printing a logo on plastic products, it is important to consider the "imprint area" or the exact spot on the item where the logo will be placed. The design should fit and look aesthetically pleasing in that space. For example, a colorful plastic water bottle may look better with a monochrome logo, while a notepad provides a larger, flatter surface for a more complex logo design. Additionally, it is essential to check with the printer about the available options and determine the required file type for the specific printing method to ensure flawless results.
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Screen printing
The process of screen printing involves creating a stencil of the logo, which is then placed over the plastic product. Ink is then pushed through the mesh of the screen, transferring the ink onto the product. This method allows for precise and consistent printing, making it ideal for custom designs and small details.
One of the benefits of screen printing is the variety of inks and chemicals that can be used. This includes custom colours, fluorescent, metallic, conductive, insulated, textured, and protective options. This makes screen printing a versatile choice for a range of industries, including tech, military, and aerospace.
Before engaging in screen printing, it is essential to consider the specific requirements of your project. Screen printing is particularly suitable for flat plastic objects and can provide consistent, perfect prints with high resolution. However, for more complex designs or unique plastic shapes, other printing methods may be more suitable.
Overall, screen printing is a reliable and versatile option for printing logos on plastic products. With its ability to produce precise, vibrant, and durable results, it is a popular choice for custom designs and small details. By working with experts in the field, you can determine if screen printing is the best option for your specific project requirements.
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Laser printing
Videojet offers a range of laser marking systems, including CO2 lasers, fiber lasers, and UV lasers, that are suitable for different materials and production speeds. These lasers can produce high-contrast, easily readable logos, text, and icons. Additionally, Videojet printers offer rules-based barcode reading and network communication options to ensure the correct code is applied to the right product.
When preparing to print a logo on a plastic product using laser printing, it is essential to understand the unique characteristics of different types of plastics. For example, Polyethylene Terephthalate (PET) is clear, strong, and lightweight, commonly used in soda bottles and food jars, while Polyvinyl Chloride (PVC) is versatile and can be made flexible with plasticizers. By considering the specific type of plastic and its properties, you can ensure the best results for your laser printing project.
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Thermal transfer printing
The print head is a critical component of thermal transfer printing, consisting of an array of tiny heating elements that can be individually controlled to create text, graphics, or barcodes. The ribbon is a roll of coated material that carries the ink and can be made of wax, wax-resin, resin, or specialty materials depending on the application requirements. The substrate, or material being printed on, can vary widely and includes paper, film, fabric, plastic, and more.
When considering thermal transfer printing, it is important to keep in mind the design and shape of the part, texture of the surface, image size and location, production rate, and accuracy of image placement. A smooth or only slightly textured surface is preferable, and a simple test to determine if thermal transfer printing will work is to lay a piece of paper on the area to be printed; if the paper wrinkles, thermal transfer printing may not be possible.
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Flexographic printing
Flexography, often abbreviated to flexo, is a printing process that uses a flexible relief plate. It is a modern version of letterpress, with high-speed rotary functionality, and can be used to print on almost any type of substrate, including plastic, making it ideal for printing logos on plastic products.
The process involves creating a positive mirrored master of the required image as a 3D relief in a rubber or polymer material. This flexographic plate is then inked, and the substrate is sandwiched between the plate cylinder and the impression cylinder to transfer the image. The nature and demands of the printing process and the final product determine the fundamental properties required of the inks used. Formulating the inks requires detailed knowledge of the physical and chemical properties of the raw materials and how they interact with each other and the environment.
Flexography has advantages over lithography as it can use a wider range of inks, including water-based options, and is better suited to printing on a variety of different materials, including plastic. It is widely used for printing on non-porous substrates required for food packaging and is well-suited for printing large areas of solid colour.
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Frequently asked questions
There are several methods to print your logo on plastic products. You can either outsource the printing to a local shop or online company, or you can do it yourself by purchasing a printing machine. If you decide to outsource, make sure to ask for the minimum order quantity and the cost. You will also need to provide them with the logo and any specifications on how it should look. Common printing methods used by these companies include digital printing, screen printing, rotogravure printing, flexographic printing, thermal transfer printing, and laser printing.
Digital printing on plastic utilizes inkjet technology to produce high-quality images directly onto plastic surfaces without the need for traditional printing plates. This method reduces turnaround times and costs, offering flexibility for short, custom print runs. The prints are durable and high-resolution, resisting fading and smudging. The ink is also specially designed to adhere to non-porous plastic, ensuring lasting quality.
Screen printing involves using a stencil to apply ink to the surface of the plastic. This method is often used for larger designs as it is less time-consuming than other methods. Screen printing uses ultraviolet light to cure inks and coatings, resulting in high-quality prints that are durable and produced at a faster rate. This method is also more eco-friendly than traditional methods as it does not use solvents or other hazardous materials.







































