Maya Ellison
Aashirvaad Atta is a popular Indian atta brand that has faced allegations of containing plastic. These allegations first surfaced in 2018 through videos on social media, which claimed that the atta dough's sticky and elastic consistency was due to the presence of plastic. However, the company that manufactures Aashirvaad Atta, ITC, has categorically denied these claims, stating that the substance in question is gluten, a naturally occurring protein in wheat that provides elasticity to the dough. ITC has assured customers that its atta is safe for consumption, follows all legal guidelines, and does not contain any additives or preservatives. The company's stance is supported by experts and fact-checking initiatives, who have confirmed that the allegations are false and that the sticky residue obtained after washing atta dough with water is gluten and not plastic.
| Characteristics | Values |
|---|---|
| Plastic in Aashirvaad atta | No, it is a false claim |
| Cause of the claim | The presence of gluten, a wheat protein, which gives elasticity to the atta |
| Company's response | The videos are baseless and an attempt to destroy the trust of people in the brand |
| Company's action | Threatened to launch legal measures against people posting wrong information |
| Aashirvaad atta additives | Does not contain any additives including benzoyl peroxide |
| Aashirvaad atta preservatives | Does not contain any preservatives |
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What You'll Learn
Aashirvaad Atta does not contain plastic
Aashirvaad Atta is 100% safe for consumption and does not contain plastic. The company that manufactures Aashirvaad Atta, ITC, has categorically stated that the claim of the product containing plastic is false. The substance in question is gluten, a naturally occurring wheat protein that gives wheat flour its elasticity.
ITC has clarified that the videos circulating on social media alleging that Aashirvaad Atta contains rubber or plastic are baseless and mischievous, seeking to destroy the trust of over 2.5 crore households that consume the product. The company has assured customers that its atta is safe, not adulterated, and prepared under a safe process that follows all legal guidelines.
Independent fact-checking initiatives, such as Newschecker.in, have also confirmed that Aashirvaad Atta does not contain plastic. JP Tandon, the former director of wheat research at the Indian Institute of Wheat and Barley Research, has further confirmed in a YouTube video that the substance in question is gluten and not plastic.
Aashirvaad Atta does not contain any additives or preservatives, and food additives are not allowed in atta as per regulation. The product is safe and healthy, providing consumers with protein, fiber, and other micronutrients such as Vitamin B and iron.
It is important to be cautious and verify information before believing or spreading rumours, especially when it comes to consumable products like Aashirvaad Atta, to ensure the safety and well-being of oneself and others.
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The substance alleged to be plastic is actually gluten, a wheat protein
Aashirvaad Atta is a popular Indian atta brand that has been at the centre of a controversy regarding the presence of plastic in its product. Videos circulating on social media have claimed that the atta contains plastic or rubber, causing concern among consumers. However, these allegations have been proven false by the company, ITC, as well as experts and fact-checking organisations.
ITC has strongly refuted the claims, stating that the videos are baseless and mischievous, aiming to destroy the trust of millions of households that rely on their product. The company has clarified that the substance in question is not plastic but rather gluten, a naturally occurring protein in wheat. Gluten is what gives wheat flour its elasticity and stickiness, and it is safe for human consumption.
The presence of gluten in Aashirvaad Atta has been confirmed by multiple sources, including laboratory tests conducted by an NABL-accredited laboratory in Mumbai. The tests revealed that the samples of Aashirvaad Atta contained gluten in the range of 7 to 12 percent, which is within the acceptable range. The laboratory report also clarified that the residue obtained after washing atta dough with water is gluten and not plastic, as some have claimed.
Furthermore, the Food Safety and Standards Authority of India (FSSAI) has also addressed the issue in its myth-busting section, stating that wheat flour naturally contains two proteins: glutenin for elasticity and gliadin for raisin. This further supports the fact that the sticky and elastic consistency of the dough is due to the presence of gluten and not plastic.
In conclusion, the substance alleged to be plastic in Aashirvaad Atta is actually gluten, a wheat protein. Gluten is an essential component of wheat flour and is safe for consumption. The misinformation spread by the social media videos has been addressed by the company and experts, assuring consumers that Aashirvaad Atta is 100% safe and does not contain any plastic or adulterants.
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False videos on social media claim the atta contains plastic
False videos circulating on social media claim that Aashirvaad atta, India's No.1 atta brand, contains plastic. These videos are baseless and mischievous, seeking to destroy the trust that over 2.5 crore households have in the product. The company that manufactures Aashirvaad atta, ITC, has categorically stated that these claims are false.
ITC has clarified that the substance alleged to be plastic or rubber is, in fact, gluten, a naturally occurring wheat protein. Gluten gives wheat flour its elasticity and is also responsible for holding the atta together. The company assured customers that its atta is safe for consumption, prepared under a safe process, and adheres to all legal guidelines.
To dispel the rumours, Aashirvaad uploaded a YouTube video featuring JP Tandon, the former director of wheat research at the Indian Institute of Wheat and Barley Research. Tandon confirmed that the rubbery mass seen in the videos is gluten and that the allegations of plastic content are entirely false. He stated that the absence of gluten formation would indicate poor grain quality.
Furthermore, an NABL-accredited laboratory in Mumbai tested Aashirvaad atta and other popular atta brands, confirming the presence of gluten in all samples within the range of 7 to 12 percent. The laboratory's report explained that when atta dough is washed with water, starch and fibre are removed, leaving a gluten residue that is mistaken for plastic.
Aashirvaad atta does not contain any additives or preservatives, as these are not permitted in atta per regulations. The product is safe and healthy, providing consumers with essential nutrients such as protein, fibre, Vitamin B, and iron.
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The company that manufactures Aashirvaad Atta has denied these claims
The company that manufactures Aashirvaad Atta, ITC Limited, has denied claims that its product contains plastic. In a statement, ITC asserted that these allegations are "blatantly false, mischievous and seek to destroy the trust that over 2.5 crore households have placed in Aashirvaad Atta." The company emphasised that Aashirvaad Atta is 100% safe, committed to the health and safety of its consumers, and does not contain any plastic.
The controversy surrounding Aashirvaad Atta and plastic allegations emerged following social media videos and experiments suggesting the presence of plastic in the product. These videos showed that the dough made from Aashirvaad Atta gained an elastic and sticky consistency, which was attributed to the presence of plastic. However, ITC refuted these claims, explaining that the elasticity is due to gluten, a naturally occurring protein in wheat.
ITC provided further clarification by stating that the videos were baseless and aimed at damaging the brand's reputation. The company assured customers that its atta is safe for consumption, follows all legal guidelines, and does not contain any adulterants or additives, including plastic.
Independent fact-checking initiatives, such as Newschecker.in, have also investigated these claims and concluded that Aashirvaad Atta does not contain plastic. Their findings aligned with ITC's statement, confirming that the sticky and elastic substance in the dough is gluten, as evidenced by laboratory tests. Additionally, experts from the Food Safety and Standards Authority of India (FSSAI) have also refuted the allegations, clarifying that wheat flour naturally contains gluten, providing elasticity, and dispelling the notion that it is plastic.
In summary, the company that manufactures Aashirvaad Atta, ITC Limited, has vehemently denied the claims of plastic in its product. ITC has provided assurances of its commitment to health and safety, emphasised the natural occurrence of gluten in wheat, and maintained that Aashirvaad Atta is safe for consumption. These denials have been supported by independent fact-checkers and experts, who have confirmed the absence of plastic in the product.
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The atta is safe for consumption and is not adulterated
Aashirvaad Atta has been the subject of false allegations claiming that the product contains plastic. These allegations first surfaced in 2018, with videos circulating on social media. The company that manufactures Aashirvaad Atta, ITC, has categorically stated that these claims are false.
The substance in question, which was alleged to be plastic or rubber, is, in fact, gluten—a naturally occurring wheat protein. Gluten is what gives wheat flour its elasticity and stickiness, and it is entirely safe for consumption. In fact, it is an essential component of atta, and its presence indicates the good quality of the wheat grains.
The Food Safety and Standards Act of 2006 mandates that atta should have a minimum gluten content of 6% on a dry mass basis. Atta dough, when washed with water, will reveal this gluten residue, which can be mistaken for plastic. However, this is simply the natural gluten content of the wheat, and not an artificial additive.
Aashirvaad Atta does not contain any additives, preservatives, or plastic. It is prepared under a safe process, adhering to all legal guidelines and is completely safe for consumption. The brand remains committed to the health and safety of its consumers and has threatened legal action against those spreading misinformation.
In conclusion, Aashirvaad Atta is 100% safe, and these allegations are baseless attempts to destroy the trust of the millions of households that rely on this product.
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Frequently asked questions
No, Aashirvaad atta does not contain plastic. The allegations that the flour contains plastic are false. The substance alleged to be plastic is, in fact, gluten, a naturally occurring wheat protein.
Gluten is a protein found naturally in cereals such as wheat. It provides elasticity to food items.
In 2018, an NABL-accredited laboratory in Mumbai tested Aashirvaad Atta and confirmed the presence of gluten in the samples. The laboratory report stated that when atta dough is washed with water, starch and fibre are removed, leaving a gluten residue.
No, Aashirvaad atta does not contain any additives or preservatives. Food additives are not allowed in atta as per regulation.
