Ethan Clarke
Nestlé Quik, now known as Nesquik, is a chocolate milk drink that was launched in Europe in the 1950s. It was originally marketed under the name Nestlé's Quik in the US, Canada, Mexico, and Australia. Nesquik is currently sold in over 100 countries worldwide and is available in various flavours, including chocolate, strawberry, and banana. In addition to the drink mix, Nesquik also offers syrup and ready-to-drink products. While the packaging for Nesquik has evolved over the years, some vintage Nestlé Quik plastic promo mugs can be found for sale online.
| Characteristics | Values |
|---|---|
| Packaging | Metal tin can, plastic |
| Flavours | Chocolate, strawberry, banana, vanilla, triple chocolate, honey, crème soda, caramel, cookies & cream, cherry, mango, cream, blueberry |
| Product Types | Powder, syrup, ready-to-drink, cereal |
| Year of Launch | 1950s |
| Countries Sold | 43 countries, including the UK, Sweden, Canada, Mexico, France, and Hong Kong |
| Advertising | Ventriloquist Jimmy Nelson and his dummy Danny O'Day, Nesquik Bunny |
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What You'll Learn
Nestlé Quik was rebranded as Nesquik in 1999
Nestlé Quik was first introduced in the 1950s in Europe as Nesquik. The product was a chocolate milk drink that quickly gained popularity, with new banana-flavoured powder introduced in 1954. It was then launched in the UK in 1957, and in the US around 1950 under the name Nestlé Quik. In 1960, a strawberry-flavoured milk powder was introduced, along with the brand's mascot, Quicky the Nesquik Bunny.
In 1999, the brand was rebranded as Nesquik worldwide, including in countries where it was previously known as Nestlé Quik, such as the US, Canada, Mexico, and Australia. This change unified the brand name across all markets and provided consistency and reliability. The same year, Cereal Partners Worldwide introduced Nesquik Cereal, a breakfast cereal that turns milk into chocolate milk, similar to Cocoa Puffs. Nesquik has since expanded its product lineup to include various flavours, syrups, pre-made drinks, hot chocolate, candy bars, and more.
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Nesquik is sold in over 40 countries
Nesquik is a popular chocolate milk drink that was launched in Europe in the 1950s. Initially known as Nestlé Quik, the brand name was changed to Nesquik in 1999. Nesquik is currently sold in over 40 countries, including the UK, Sweden, Canada, Mexico, France, and Hong Kong. It is available in Europe, Africa, Asia, Oceania, the Middle East, South America, and parts of North America.
Nesquik has undergone several transformations since its launch, evolving from a means of encouraging children to drink milk by adding cocoa and sugar, to a protein-rich recovery drink with "nourishing nutrients". The brand has introduced a range of flavours over the years, including banana, strawberry, vanilla, and chocolate. Some flavours, such as cherry, mango, and honey, have been discontinued due to low sales or redundancy.
Nesquik is also available in ready-to-drink and syrup forms, providing convenience and ease of consumption. The brand has expanded beyond the drink mixes and syrups, introducing Nesquik Cereal in 1999. This chocolate-flavoured puffed rice and corn cereal is a popular breakfast option, turning milk into chocolate milk. Nesquik Cereal is advertised in the 43 countries in which it is sold, primarily through television, print, and online ads.
The iconic Nesquik Bunny, also known as Quicky, was introduced in 1960 alongside the strawberry flavour. Quicky has become a well-loved brand character, featured in advertisements and promotions, and has been a fun partner to the Nesquik brand over the years.
Nesquik continues to innovate and work towards sustainability, with initiatives such as widely recyclable packaging and increased support for cocoa farmers and their communities. The brand has also introduced an All Natural range, offering the same fun and flavour with natural ingredients and recyclable paper packaging.
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The product is advertised on television
Nestlé Quik, now known as Nesquik, has been advertised on television since the 1950s. In 1955, Nestlé hired ventriloquist Jimmy Nelson to advertise Quik on children's television programming. Nelson's dummy, Danny O'Day, would say that Quik "makes milk taste... like a mill-ion [dollars]". Danny and a dog named Farfel would finish the commercials by singing the Nestlé jingle, with Farfel's jaw snapping shut at the end. This effect was an accident during Nelson's first audition, but the Nestlé executives liked it so much that they insisted on keeping it. Nelson performed the jingle this way for 10 years.
In 1957, Quicky, the Nesquik bunny, was introduced to build the brand with a distinctive and loveable character that could be kids' secret friend. Quicky has been a fun partner to Nesquik ever since. Nesquik is advertised in the 43 countries in which it is sold, and all ads for the cereal tend to include the Nesquik Bunny. Nesquik Cereal is sold in dozens of countries worldwide, including the UK, Sweden, Canada, Mexico, France, and Hong Kong. It is available in various package sizes, including 30 grams (1.1 oz), 375 grams (13.2 oz), 500 grams (18 oz), and 700 grams (25 oz).
Nesquik has also made appearances in popular culture, such as in Disney's 2012 film Wreck-It Ralph, where the Nesquik chocolate milk mix appears when Fix-It Felix and Sergeant Calhoun fall from a double stripe in Sugar Rush. The sign in the mix says "Nesquik Sand", a pun on the word "quicksand". Nesquik has also been referenced in literature, such as in Dan Brown's novel Angels and Demons, where the main character Robert Langdon is described as nursing his ritual insomnia remedy—a mug of steaming Nestlé’s Quik.
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Nesquik was referenced in Dan Brown's Angels and Demons
Nesquik, the chocolate milk drink, was launched in Europe in the 1950s under the name "Nestlé Quik". The name was changed to "Nesquik" in 1999, and the brand has since been sold in over 100 countries worldwide. Nesquik is most famous for its chocolate milk drink, but it has also introduced other flavours, including banana, strawberry, vanilla, and even triple chocolate. The brand has also expanded to include Nesquik Cereal, which turns milk into chocolate milk, and Nesquik chocolate candy bars.
Nesquik was indeed referenced in Dan Brown's novel, "Angels and Demons". In Chapter 1, the main character, Robert Langdon, is described as wandering "barefoot through his deserted Massachusetts Victorian home and nursing his ritual insomnia remedy—a mug of steaming Nestlé’s Quik". "Angels and Demons" is a bestselling mystery-thriller novel written by American author Dan Brown and published in 2000. It was later adapted into a film, which was released in 2009. The novel introduces the character Robert Langdon, a professor who recurs as the protagonist of Brown's subsequent novels, including "The Da Vinci Code".
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The product is available in a variety of flavours
Nestlé Quik, now known as Nesquik, is available in a variety of flavours. The product was first launched in Europe in the 1950s as a chocolate milk drink. Banana flavour powder was introduced in 1954, followed by strawberry in 1960. Nesquik has since expanded its range of flavours and products.
Nesquik's ready-to-drink chocolate milk was introduced in 1983, with strawberry and banana flavours following in 1987 and 1990, respectively. Vanilla, double chocolate, and banana-strawberry are also available as ready-to-drink options. In 1998, a fat-free version of Nesquik chocolate milk was launched. Nesquik milkshakes are available in chocolate and strawberry flavours, and chocolate caramel was introduced in 2007.
Nesquik has also introduced syrup products, which can be used to create flavoured drinks and treats. Flavours include chocolate, strawberry, double chocolate, vanilla, and cinnamon churro. Mixed flavours such as strawberry banana and chocolate caramel have also been produced.
In addition to the drink mixes and syrups, Nesquik offers a range of cereals, including CioccoMilk (chocolate puffed rice and corn cereal) and Duo (white chocolate-flavoured rice and puffcorn). Nesquik candy bars, chocolate fondue, hot cocoa mix, chocolate pots, and ice cream novelties are also available in various markets.
The brand has had a long history of advertising campaigns, including television commercials featuring the Nesquik Bunny, a distinctive and loveable brand character that has appeared on packaging and marketing materials. Nesquik has been advertised in various countries and at events such as the Tour de France and the Olympics.
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Frequently asked questions
Nestle Quik is a chocolate milk drink that was launched in Europe in the 1950s. It was later rebranded as Nesquik in 1999.
The original chocolate flavour has been joined by strawberry, vanilla, banana, double chocolate, and banana-strawberry. There have also been limited-edition flavours such as cherry, mango, cream, blueberry, triple chocolate, honey, and crème soda.
Nestle Quik (now known as Nesquik) is sold in over 100 countries worldwide. It is available in most major supermarkets, as well as online retailers such as Walmart and eBay.
Nestle Quik is available in a range of sizes, including 10 oz, 14.1 oz, 20.1 oz, 22 oz, and 35.5 oz. It is also available in larger tins of 10.9-, 21.8-, and 40.7-ounce (309 g, 618 g, 1150 g).
