
Hershey's chocolate bar wrappers have evolved over the years, from the original white glossy paper with gold lettering to the classic maroon wrapper with gold lettering introduced in 1902. In 2003, Hershey discontinued its traditional foil inner wrap and paper wrapper, opting for a single fin-seal film wrapper to enhance product freshness. Today, Hershey's chocolate bars are wrapped in a combination of plastic and aluminium, also known as metallised plastic or metallised film. This material is challenging to recycle due to the difficulty of separating the two components. However, some companies, like TerraCycle, do accept this material for recycling. Hershey's wrappers are an example of the broader shift in the confectionery industry towards packaging that extends product shelf life and maintains cost efficiency.
| Characteristics | Values |
|---|---|
| Type of wrapper | Foil wrapper with thick paper backing |
| Size | 6" x 7.5" |
| Colour | Gold |
| Ease of use | Pre-cut, easy to fold |
| Tear-resistant | Yes |
| Customization | Available |
| Minimum order | 24 for full-sized, 50 for certain designs, 60 for miniatures, 48 for other personalized products |
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$30
What You'll Learn

Hershey's plastic wrapper is made from polypropylene plastic
Hershey's chocolate bar wrappers are made from polypropylene plastic. Polypropylene, also known as polypropene, is a thermoplastic polymer with a high melting point, making it ideal for packaging food products that require preservation at high temperatures. This type of plastic is commonly used in food packaging due to its ability to act as a barrier against moisture and vapour, ensuring the product remains fresh.
Polypropylene plastic is also recognised for its strength and durability, which is essential for preserving the integrity of the chocolate bars during transportation and storage. This material is impact-resistant, helping to protect the chocolate from breaking or melting caused by external forces. Furthermore, polypropylene plastic possesses a high resistance to chemical solvents, acids, and bases, providing a safe and inert barrier for the chocolate.
The use of polypropylene plastic in Hershey's wrappers contributes to the product's overall shelf life by preventing oxidation and flavour loss. This type of plastic is also known for its low density, making it lightweight and contributing to the overall convenience and portability of the chocolate bars. The choice of polypropylene plastic for Hershey's wrappers balances the need for effective protection, durability, and product marketability.
In addition to its functional benefits, polypropylene plastic can be safely used for food packaging as it is non-toxic and approved by food safety regulatory bodies. This ensures that the chocolate bars are suitable for consumption and aligns with Hershey's commitment to providing high-quality, safe products to consumers. The use of polypropylene plastic in Hershey's wrappers showcases the company's consideration for both functionality and consumer safety.
Overall, the selection of polypropylene plastic for Hershey's chocolate bar wrappers demonstrates a thoughtful approach to packaging design. By utilising this specific type of plastic, Hershey's is able to maintain the quality and freshness of their chocolate bars while also ensuring the safety and convenience of their consumers. This choice of material reflects the company's dedication to delivering a superior product that meets the expectations of chocolate lovers around the world.
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The wrapper is hermetically sealed
The Hershey Chocolate Company has used a variety of materials for its chocolate bar wrappers over the years. The original wrapper featured gold lettering on white glossy paper. In 1902, the company introduced a maroon wrapper with gold lettering, which was redesigned as a sleeve in 1906 to reveal the foil inner wrap on both ends of the bar.
After World War II, the company began using white glassine paper as the inner wrapper for its milk chocolate bars to save costs. In 1950, as another cost-saving measure, Hershey discontinued embossing the silver printing on its labels. In 1973, nutritional labelling was added to all candy bars, and in 1976, UPC codes began to be printed on the packaging.
In 1984, Hershey replaced the white glassine inner wrap with a foil inner wrap. This change meant that the candy wrapper was then wrapped over the foil, creating a hermetically sealed package. This type of wrapper is still in use today and can be seen in products sold on Amazon, which are described as having thick paper backing and being sturdy and tear-resistant.
The hermetically sealed wrapper is an important feature of the Hershey bar as it helps to ensure the freshness and quality of the chocolate. It also provides a clean and finished look to the product, making it appealing to consumers.
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Plastic is used for its flexibility and hygiene
Hershey's chocolate bars are wrapped in a variety of materials, including paper and foil. The original Hershey’s Milk Chocolate bar wrapper, for example, featured gold lettering on white glossy paper. In 1902, the company introduced a maroon wrapper, also with gold lettering. This wrapper was redesigned as a sleeve in 1906, revealing the foil inner wrap on both ends of the bar.
After World War II, the Hershey Chocolate Corporation began using white glassine paper as the inner wrapper for its milk chocolate bars to save costs. In 1950, the company discontinued embossing the silver printing on its labels as another cost-saving measure. In 1973, Hershey Foods Corporation added nutritional labelling to its candy bars, becoming the first in the confectionery industry to do so. In 1976, the company began printing UPC codes on its packaging.
In 1984, Hershey replaced the white glassine inner wrap with a foil inner wrap. Today, Hershey bars are often wrapped in a foil sheet or envelope, with a personalized or custom wrapper placed over the foil covering.
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Hershey's discontinued foil wrappers in 1942
The history of Hershey's wrappers goes back to 1906 when the maroon label was redesigned as a sleeve, revealing the foil inner wrap on both ends of the bar. In 1912, the classic block letter design "HERSHEY'S" was introduced. In 1927, Hershey Chocolate Company became Hershey Chocolate Corporation, a publicly traded company.
In 1942, the company discontinued the use of foil wrappers due to World War II, but after the war ended, they continued to use white glassine paper as an inner wrapper for cost savings. In 1950, as another cost-saving measure, Hershey discontinued embossing silver printing on its labels.
In 1969, Hershey discontinued its five-cent bar, replacing it with a ten-cent bar that weighed more than twice as much. In 1973, Hershey Foods Corporation added nutritional labelling to its candy bars, a first in the industry. In 1976, they began printing UPC codes on their packaging.
In 1984, Hershey replaced the white glassine inner wrap with a foil inner wrap, which had not been used since 1942. In 2003, Hershey discontinued the traditional foil inner wrap and paper wrapper, opting for a single fin-seal film wrapper to enhance product freshness. In 2016, the company added silver to the edges of the fin seal to replicate the former foil inner wrap.
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In 1984, Hershey resumed using foil wrappers
Hershey's chocolate bars are one of America's favourites. The Hershey's bar wrapper has seen a lot of changes over the decades, mostly for practical reasons. Hershey first introduced a foil inner wrap around 1906. However, this was replaced in the 1940s with a white glassine paper to reduce production costs.
In the third quarter of 1984, Hershey Foods Corporation brought back the foil inner wrap. The foil inner wrap had not been used since 1942. The classic block letter design "HERSHEY'S" on the bar wrapper was introduced in 1912. After World War II ended, Hershey Chocolate Corporation continued to use white glassine paper as the inner wrapper for its milk chocolate bars as a cost-saving measure.
In 2003, to enhance product freshness, Hershey discontinued its traditional foil inner wrap and paper wrapper and began wrapping its milk chocolate bars with a single fin-seal film wrapper. Hershey updated its film wrapper once more in 2016 by adding silver edges to its fin-seal to mimic its former look. The modern varieties of Hershey bar flavours range from basic to out-of-this-world.
The company has always adapted to the times and done its best to keep customers satisfied. Although the foil inner wrap was a staple of the Hershey's bar's image, doing away with it was in the best interest of putting forth a great product. The new wrapper included a small tribute with a throwback style, keeping these chocolate bars as tasty as they are recognizable.
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Frequently asked questions
Hershey bar wrappers are made of a combination of plastic and aluminium, also known as metallised plastic or metallised film.
The original Hershey bar wrapper featured gold lettering on white glossy paper. In 1902, the company introduced a maroon wrapper with gold lettering.
Today, Hershey bar wrappers are brown with crimped ends. The company added silver to the edges in 2016 to replicate the former foil inner wrap.











































