Alexei Volkov
Fiji Water is sourced from an artesian aquifer in the remote Yaqara Valley on the island of Viti Levu, one of the Fiji Islands. The water is bottled at the source and the bottles are made from high-grade PET (polyethylene terephthalate) plastic. The company has recently transitioned its iconic 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in the US, with plans to shift its entire portfolio of bottle sizes to rPET by 2025. However, Fiji Water has faced lawsuits alleging the presence of microplastics and BPA in their bottles, which the company has denied.
| Characteristics | Values |
|---|---|
| Type of plastic | PET (polyethylene terephthalate) |
| Plastic code | #1 |
| Recyclable | Yes |
| Recycled plastic | 100% rPET in the U.S. since 2022 |
| Source of water | Artesian aquifer in Fiji Islands |
| pH level | 7.7 |
| Purity | Accusations of microplastics and BPA |
| Environmental initiatives | Reducing carbon footprint, using renewable energy, and investing in energy efficiency |
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What You'll Learn
Fiji Water bottles are made from PET plastic
Fiji Water has recently transitioned to using 100% recycled PET (rPET) plastic for its iconic 500 mL and 330 mL bottles in the US. This move is part of the company's commitment to environmental sustainability and reducing its carbon footprint. By switching to rPET, Fiji Water is not only reducing plastic waste but also lowering CO2 emissions, with studies showing up to a 79% reduction in carbon emissions compared to new material.
The company has invested significantly in energy efficiency initiatives, including the use of microturbine energy generation, and has joined global initiatives such as RE100, which is committed to using 100% renewable energy. Fiji Water aims to transition its entire portfolio of bottle sizes to rPET by 2025, demonstrating its dedication to preserving the planet and making a positive impact on the environment.
However, it is important to note that Fiji Water has faced some criticism and lawsuits regarding the presence of microplastics and BPA in its products. The Plastic Pollution Coalition has accused the company of deceptive marketing practices, claiming that the presence of these substances contradicts their promotion of the water as "natural," "pristine," and "untouched by human activity." Despite these controversies, Fiji Water maintains its commitment to sustainability and continues to work towards reducing its environmental impact.
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The plastic is high-grade and FDA-approved
Fiji Water bottles are made from high-grade PET (polyethylene terephthalate) plastic. PET plastic is designated with the #1 code at the bottom of the bottle. The plastic is approved by the FDA as safe for contact with food and beverages. This approval is significant because it ensures that the plastic used for the bottles meets the necessary health and safety standards for consumer products.
The use of high-grade PET plastic in Fiji Water bottles offers several advantages. Firstly, PET plastic is fully recyclable. This recyclability means that Fiji Water bottles can be transformed into new products after their initial use, reducing waste and promoting sustainability. Fiji Water has demonstrated its commitment to sustainability by transitioning its iconic 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in the US. This shift to rPET not only reduces plastic waste but also helps lower CO2 emissions, contributing to the company's goal of reducing its carbon footprint.
The recyclability of PET plastic is particularly important in addressing the global issue of plastic pollution. By using recyclable materials, Fiji Water can contribute to reducing the environmental impact of plastic waste. Additionally, the company's investment in energy efficiency initiatives and its use of microturbine energy generation further showcase its commitment to sustainability and reducing its carbon footprint.
The FDA approval of PET plastic for food and beverage contact is crucial for consumer safety. The approval indicates that the plastic has been rigorously tested and meets the required standards for safe consumption. This approval is especially relevant given the concerns raised about the presence of microplastics and BPA in bottled water. While Fiji Water has faced lawsuits alleging the presence of microplastics and BPA, the company has defended its product, stating that it is natural and sourced from nature.
The high-grade PET plastic used by Fiji Water not only ensures the safety of the product but also contributes to the company's sustainability efforts. The recyclability of PET plastic allows for a more circular approach to packaging, reducing the environmental impact of plastic waste. Fiji Water's transition to using 100% recycled plastic for its bottles demonstrates its commitment to sustainability and environmental responsibility.
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Fiji Water bottles are fully recyclable
Fiji Water bottles are made from high-grade PET (polyethylene terephthalate) plastic, which is designated with the #1 code at the bottom of the bottle. PET is fully recyclable and can be transformed into new products such as food and beverage packaging, apparel, carpet, automotive parts, and construction materials.
Fiji Water has demonstrated a commitment to reducing its environmental footprint and carbon emissions. In August 2022, the company transitioned its iconic 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in the US. This move replaced nearly 65% of Fiji Water's US bottle volume with recycled material, contributing to a substantial reduction in plastic waste.
Fiji Water's shift to rPET aligns with its goal of preserving the planet and reducing plastic pollution. The company has ambitious targets and is dedicated to making a difference. By 2025, Fiji Water plans to extend its use of recycled plastic across its entire portfolio of bottle sizes.
While Fiji Water has been the subject of a lawsuit alleging the presence of microplastics and BPA in its products, the company has defended its water as natural and pristine. Despite these claims, Fiji Water remains committed to environmental sustainability and has taken significant steps toward reducing plastic waste and its carbon footprint.
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The company is transitioning to 100% recycled plastic
Fiji Water bottles are traditionally made from high-grade PET (polyethylene terephthalate) plastic. This type of plastic is fully recyclable and can be transformed into new products such as food and beverage packaging, apparel, carpet, automotive parts, and construction materials. The company has expressed a commitment to reducing its carbon footprint and investing in energy efficiency initiatives.
In August 2022, Fiji Water announced that it was transitioning its iconic 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in the United States. This move replaces nearly 65% of the company's U.S. bottle volume with recycled material and is a significant step toward reducing plastic waste. The switch to rPET also has the potential to reduce CO2 emissions, with studies showing up to a 79% reduction in carbon emissions compared to new material.
Fiji Water has stated that it is committed to continuing this shift toward sustainability, with ambitious targets to help preserve the planet. The company has joined RE100, a global initiative of companies committed to using 100% renewable energy, and has pledged to transition its entire portfolio of bottle sizes to rPET by 2025.
Despite these efforts, Fiji Water has faced criticism and legal action from the Plastic Pollution Coalition, which has accused the company of misleading consumers about the purity and environmental impact of its product. The presence of microplastics and BPA in the water has been cited as evidence of deceptive marketing practices, with the coalition seeking a court order to halt these practices under the Consumer Protection Procedures Act (CPPA).
Fiji Water has denied these claims, stating that the product is "natural, sourced from nature, and any claim stating otherwise is ludicrous and should not be entertained." The company emphasizes that Fiji Water is sourced from a single, pristine source in the tropical Fiji Islands, far from any industrialized countries. The water is naturally filtered through an artesian aquifer, which protects it from external contaminants.
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There are concerns about microplastics in the water
Fiji Water is sourced from an artesian aquifer in the Fiji Islands, an archipelago of over 300 islands in the South Pacific. The company markets its product as "natural artesian water", but a lawsuit filed in 2025 claims that independent tests have found the presence of microplastics and bisphenol-A (BPA) in the water, which are harmful to human health.
The lawsuit raises concerns about consumer deception and the health risks associated with microplastics. Microplastics have been linked to various adverse health effects, including inflammation, oxidative stress, gut microbiota imbalances, and hormonal disruptions. There are also concerns about the environmental impact of bottled water, as plastic contaminates drinking water, the environment, and human bodies with hazardous microplastics and plastic chemicals.
Fiji Water stands by the quality of its product and denies the allegations, stating that their water is "natural, sourced from nature, and any claim stating otherwise is ludicrous and should not be entertained". The company uses high-grade PET (polyethylene terephthalate) plastic bottles, which are approved by the FDA as safe for contact with food and beverages. PET bottles are fully recyclable and can be transformed into new products.
In response to the lawsuit and growing concerns about microplastics, Fiji Water has transitioned its iconic 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in the US. This move reduces plastic waste and carbon emissions, contributing to the company's commitment to environmental sustainability and reducing its carbon footprint.
While the presence of microplastics in Fiji Water is disputed, the lawsuit highlights the challenges of regulating and truthfully marketing bottled water. It draws attention to the increasing consumer consciousness about the environmental and health impacts of their lifestyle choices, especially regarding plastic pollution in supposedly natural products.
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Frequently asked questions
Fiji Water bottles are made from high-grade PET (polyethylene terephthalate) plastic, designated with the #1 code at the bottom of the bottle.
Yes, PET is fully recyclable and can be transformed into new products such as food and beverage packaging, apparel, carpets, automotive parts, and construction materials.
Fiji Water bottles are transitioning to 100% recycled plastic (rPET) in the US, with the company aiming to shift its entire portfolio of bottle sizes to rPET by 2025.
Yes, Fiji Water bottles have never contained Bisphenol A (BPA), a chemical used to make plastics and resin.
