Ethan Clarke
Parley for the Oceans is an organization that aims to end the threat of marine plastic pollution. They work with local groups and governments worldwide to remove plastic waste from remote islands, coastal communities, and sensitive ecosystems. Parley Ocean Plastic® is their range of premium materials created from upcycled plastic intercepted from areas where mismanaged waste poses a threat to marine life and coastal communities. The majority of their material collection comes from the Maldives, Dominican Republic, and Sri Lanka. Parley has collaborated with various companies, including Adidas, to create eco-innovative footwear and apparel made from Ocean Plastic®. They also work with artists, designers, and scientists to develop applications for the 3D printing of Ocean Plastic®.
| Characteristics | Values |
|---|---|
| Source of recycled plastic | Remote islands, shorelines, marine ecosystems, coastal communities, and community interception programs |
| Parley's focus countries | The Maldives, Dominican Republic, and Sri Lanka |
| Parley's global partners | Adidas, American Express, Corona, Starbucks, Manchester United, Juventus, FC Bayern Munich, and Real Madrid |
| Parley's artists and designer partners | Niccolo Casas, Iris van Herpen, and Cyrill Gutsch |
| Parley's strategy | Parley AIR (Avoid, Intercept, Redesign) |
| Parley's mission | To end the fast-growing threat of marine plastic pollution |
| Parley's belief | Plastic is a design failure |
| Parley's goal | To stop producing more plastic and use up-cycled marine plastic waste instead |
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What You'll Learn
Parley Ocean Plastic®
Parley believes that plastic is a design failure and that recycling or upcycling is only a step forward in addressing the immediate threats of plastic pollution. They advocate for a Material Revolution, aiming to reduce reliance on fossil fuel-based plastics and transform products. Parley's long-term strategy, Parley AIR (Avoid, Intercept, Redesign), seeks to reduce overall plastic use and create future materials to replace it.
Parley's collaborations with global partners also involve responding to plastic emergencies, raising awareness, and developing and implementing programs to help end the cycle of pollution long-term. Parley's partnerships with Adidas, American Express, and Corona x Parley have helped to engage a global audience and expand their initiatives.
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Parley AIR Strategy
Parley's mission is to end the fast-growing threat of marine plastic pollution. The organisation believes that plastic is a design failure, and that the only way to solve this issue is by reinventing the material itself. Parley's ultimate goal is to stop the production of new plastic and use up-cycled marine plastic waste instead.
Parley AIR is the strategy of Parley for the Oceans that they hope will achieve this. AIR stands for three pillars of action: Avoid, Intercept, and Redesign.
The first pillar, 'Avoid', calls for the reduction of plastic use and the avoidance of plastic wherever possible. Parley works with major brands, artists, and designers to reduce plastic use and create products that support their cause and their long-term vision for a Material Revolution.
The second pillar, 'Intercept', involves the collection of plastic waste from beaches, remote islands, rivers, mangroves, and coastal communities. Parley has a global network of cleanup organisations and local groups that work to collect plastic waste and intercept ocean-bound plastics. The collected waste is then sorted, baled, and sent to recycling partners to be cleaned, sorted, flaked, and pelletized.
The third pillar, 'Redesign', focuses on reinventing the material itself. Parley believes that recycling is not the ultimate solution but rather a stepping stone. They aim to replace harmful materials and methods with eco-innovative and sustainable alternatives. Parley Ocean Plastic® is a range of premium materials created from upcycled plastic intercepted from areas where mismanaged waste poses a threat to marine life and coastal communities. These materials are then used to create products such as footwear, apparel, accessories, and furniture, demonstrating the versatility and reliability of their repurposed ocean yarns and fabrics.
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Parley's global impact
Parley has developed the Parley Ocean Plastic® range, which comprises premium materials created from upcycled plastic. This plastic is intercepted from areas where mismanaged waste poses a threat to marine life and coastal communities, such as remote islands, shorelines, and marine ecosystems. By replacing virgin plastic materials, Parley Ocean Plastic® allows for the implementation of their long-term strategy: Parley AIR (Avoid, Intercept, Redesign). This strategy aims to reduce overall plastic use and create alternative materials to replace plastic.
Parley's impact is further amplified through their collaborations with major brands, fashion designers, furniture makers, artists, and robotics-industry innovators. For example, their partnership with Adidas has resulted in eco-innovative footwear and apparel made from Ocean Plastic®. Additionally, they have collaborated with American Express to create a credit card made primarily from reclaimed plastic and have worked with fashion designer Iris van Herpen to create the 'Holobiont' dress, made with Parley Ocean Plastic®.
Parley also recognises the importance of education and awareness in tackling plastic pollution. They conduct cleanup collaborations, awareness campaigns, and education programs to engage the public and professionals. Parley believes that addressing the immediate threats of plastic pollution requires a holistic approach that includes not only recycling and upcycling but also the redesign and replacement of harmful materials and methods. Their research and development program seeks alternatives and aims to establish new industry standards.
Through their global initiatives and partnerships, Parley is making a significant impact in the fight against plastic pollution. Their innovative use of recycled materials, collaborations with various industries, and commitment to education and awareness are contributing to a more sustainable future.
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Parley's collaborations
Partnerships with Brands and Designers:
Parley has forged notable partnerships with leading brands and designers to create eco-innovative products that showcase the potential of recycled ocean plastic. One of their landmark collaborations is with Adidas, resulting in the Adidas x Parley partnership. This collaboration has set new industry standards by introducing eco-innovative footwear and apparel made from Ocean Plastic®. The partnership debuted at the United Nations in June 2015, with a collection crafted using upcycled plastic waste and illegal gillnets removed from the Southern Ocean.
Additionally, Parley has worked with an iconic French fashion house to elevate Ocean Plastic® to new levels of luxury, demonstrating the versatility and reliability of their repurposed ocean yarns and fabrics. They have also joined forces with Adidas Originals for the Parley Deerupt line, showcasing the next generation of creators equipped to resist plastic pollution.
Collaborations with Artists and Innovators:
Parley has collaborated with artists, designers, and innovators to create unique pieces that highlight the potential of Ocean Plastic® in artistic expressions. They worked with fashion designer Iris van Herpen to create the 'Holobiont' dress, a biology-inspired creation made with Parley Ocean Plastic®. Niccolo Casas, a renowned artist, unveiled 3D-printed artwork crafted with Parley Ocean Plastic®. Parley has also launched limited-edition art bags in collaboration with contemporary artists, supporting their Global Cleanup Network.
Financial Institutions:
Parley has engaged financial institutions in their mission to protect the oceans. American Express expanded its commitments by partnering with Parley to implement the Parley AIR Strategy. Together, they introduced a redesigned card made primarily from reclaimed plastic and set a goal to remove up to 1 million pounds of marine plastic. This collaboration extended to a global campaign, "Back Our Oceans," reflecting their shared commitment.
Global Cleanup Collaborations:
Parley works closely with global partners and local communities to address plastic pollution. Their cleanup collaborations focus on removing plastic waste from beaches, remote islands, rivers, mangroves, and the high seas. Parley's network includes hundreds of cleanup organizations in the United States and similar operations worldwide. They also work with local groups and governments to not only clean up but also educate and empower local people, especially the youth, to join the movement to end marine plastic pollution.
Scientific and Expert Partnerships:
Parley has developed strong relationships with material scientists and experts in marine plastic pollution and waste management. Together, they have created the Parley Ocean Plastic® Framework, a scientifically developed sourcing index. This framework ensures the responsible sourcing of raw materials and the interception of plastic waste through processes that align with Parley's environmental, social, and ethical standards.
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Parley's recycling process
The collected waste is then sorted, baled, and transported to certified recycling partners. These partners clean, sort, flake, and pelletize the plastic. The finished Ocean Plastic® materials are then used to create eco-innovative products, such as footwear, apparel, accessories, eyewear, and furniture. Parley has also collaborated with various artists, designers, and fashion houses to create limited-edition art pieces, clothing, and accessories made from Ocean Plastic®.
Through their partnerships and collaborations, Parley aims to raise awareness about the issue of plastic pollution and work towards long-term solutions. They also emphasize the importance of education and empowering local communities, especially the youth, to join the movement to end marine plastic pollution.
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Frequently asked questions
Parley recycled plastic is made from upcycled plastic waste intercepted from areas where mismanaged waste poses a threat to marine life and coastal communities. This includes remote islands, shorelines, marine ecosystems, and coastal communities.
Parley collects plastic waste from various countries through local teams and community interception programs. While they are active globally, the majority of their material collection comes from the Maldives, the Dominican Republic, and Sri Lanka. They also work with global partners to respond to plastic emergencies and develop programs to end the cycle of plastic pollution.
Parley recycled plastic aims to address the immediate threats posed by plastic pollution, reduce reliance on fossil fuel-based plastics, and transform products into eco-innovative solutions. They believe that recycling is only a stepping stone and focus on reinventing materials to replace harmful ones. Parley also raises awareness and funds for education and eco-innovation initiatives to support long-term solutions to marine plastic pollution.
Parley recycled plastic is used to create a range of products, including footwear, apparel, accessories, eyewear, furniture, and artwork. They have collaborated with major brands such as Adidas, American Express, and fashion designers like Iris van Herpen to create eco-innovative and luxurious products that support their cause.
