Ethan Clarke
Brianza Plastica is a leading manufacturer of fibreglass laminates and insulation products, with a strong presence in Europe and the US. The company was founded in 1962 and has since expanded globally, establishing its US subsidiary, Brianza USA Corporation, in 2014. On the eve of its 10th anniversary in the United States, Brianza Plastica appointed James Witty, previously the Vice President of Sales, as the new president of its American division. Witty succeeds Filippo Milani, who played a crucial role in the company's growth since its inception. This change in leadership reflects Brianza Plastica's commitment to strengthening its position in the US market and building upon its success in Europe.
| Characteristics | Values |
|---|---|
| Name | James Witty |
| Previous role | Vice President of Sales |
| Appointed | 26 June 2023 |
| Predecessor | Filippo Milani |
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What You'll Learn
James Witty is the current CEO of Brianza Plastica USA
Brianza Plastica USA is a subsidiary of Brianza Plastica, which was founded in 1962 and is based in Italy. The company specializes in fiberglass laminates and industrial and civil insulation, and it has a strong presence in the European market.
The establishment of Brianza Plastica USA in 2014 was a strategic move to expand the company's reach into the American market. Elkhart, Indiana, was chosen as the location for the subsidiary due to its reputation as the 'RV Capital of the World', housing many major manufacturers of recreational vehicles.
James Witty has extensive experience in sales and leadership, as well as a deep understanding of the RV manufacturing industry and processes. Prior to becoming CEO, he served in various roles at Brianza, including vice president of sales, brand manager, and director of sales.
In his new role, Witty aims to replicate the success of Brianza Plastica in Europe within the United States. He intends to build the strongest team in the industry, emphasizing the importance of consistency, relationship-building, and hard work.
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Filippo Milani was the previous CEO
Filippo Milani is an Italian manager with extensive experience in fibreglass laminates and a distinguished career within Brianza Plastica. He held the position of President of the US office.
In June 2023, James Witty, previously the Vice President of Sales, was appointed as the new President of Brianza Plastica USA. Alberto Crippa, Sales Executive and Board Member of Brianza Plastica S.p.a., acknowledged the passing of the baton, recognising Filippo Milani's dedicated work over the previous nine years.
Brianza Plastica has over 60 years of experience manufacturing fibreglass laminate products. The company was founded in 1962 to produce fibreglass laminates in sheets and rolls for commercial and industrial applications. Over the years, the company expanded with sites in Italy and Europe, introducing new products to meet varied building needs.
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The company was founded in 2014
The new subsidiary was established as a service, storage, and distribution facility to directly cater to the American market. The choice of Elkhart as the location for the company's American outpost was strategic, as the city is widely known as the ''RV Capital of the World', with many major manufacturers of recreational vehicles.
Brianza Plastica USA Corp. was initially led by Filippo Milani, an Italian manager with extensive experience in fibreglass laminates. Under his leadership, the company experienced rapid growth, which led to the relocation to larger premises and an expanded workforce.
In June 2023, on the eve of the company's 10th anniversary, James Witty was appointed as the new president of Brianza USA Corp. Witty previously served as the company's vice president of sales and has extensive leadership experience, as well as an in-depth understanding of the RV manufacturing industry.
Today, Brianza USA Corporation continues to strengthen its presence in the United States, investing in significant personnel changes and enlarging its workforce.
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Brianza Plastica USA is headquartered in Elkhart, Indiana
The choice of Elkhart as the location for the US headquarters was strategic. Elkhart is widely known as the ''RV Capital of the World', as it is home to numerous major manufacturers of recreational vehicles. The Elkhart facility serves as a service, storage, and distribution centre for fibreglass laminates used in recreational vehicles (RVs), trucks, and buses.
In June 2023, James Witty was appointed President of Brianza Plastica USA. Witty has extensive sales and leadership experience, as well as an in-depth understanding of the RV manufacturing industry and processes. He succeeds Filippo Milani, who led the company since its establishment.
Brianza Plastica USA has experienced rapid growth and has expanded its workforce over the years. The company received the Jayco "Blue Excellence" Award as the first fibreglass vendor, recognising the quality of its products and timely delivery. The company has also introduced eco-design guidelines and sustainability initiatives, demonstrating its commitment to environmental responsibility.
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The company manufactures fibreglass laminates
Brianza Plastica manufactures fibreglass laminates in sheets and rolls for commercial and industrial applications. The company was founded in 1962 and has since expanded its production with sites in Italy and Europe, introducing new products to meet diverse building needs.
In 2006 and 2008, Brianza Plastica acquired two production sites, Rovigo and Ostellato, respectively, to manufacture Elycold® laminates. In 2009, they inaugurated a new production line in Carate Brianza, dedicated to Elyplan® continuous hot-laminated products. This expansion solidified their position as a significant player in the global market for fibreglass laminates, boasting an adaptable production capacity.
The company's fibreglass laminate products are used in various applications, including recreational vehicles (RVs), commercial vehicles, and industrial settings. Their lightweight grp laminates, Elyplan and Elycold, are especially suited for temperature-controlled vehicles, ensuring optimal thermal insulation.
Brianza Plastica's commitment to sustainability is evident in their introduction of the UNI EN ISO 14006 guidelines on eco-design. This initiative underscores the company's focus on minimising the environmental impact of its production processes and emphasising the analysis of the entire life cycle of its products.
In June 2023, James Witty, previously the Vice President of Sales, was appointed President of Brianza USA Corp. Witty aims to replicate the company's European success in the United States, leveraging his extensive sales and leadership experience, as well as his deep understanding of the RV manufacturing industry.
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Frequently asked questions
James Witty is the current president of Brianza Plastica USA, taking over from Filippo Milani in June 2023. Witty was previously the company's vice president of sales.
Filippo Milani was the previous president of Brianza Plastica USA. He led the U.S. division from its establishment in 2014 until 2023.
Brianza Plastica is known for its focus on safety, the environment, and people, operating in full compliance with current laws on environmental hygiene. The company is also known for its success in the European market as a preferred supplier of semi-finished products for the automotive market.
