Chloe Zhang
Coca-Cola's bottled water brand Dasani has been the subject of scrutiny in recent years, with Greenpeace criticising the company for inadequately addressing plastic pollution. In response, Dasani has taken steps to reduce its plastic waste, including transitioning to 100% rPET bottles in North America and aiming to remove 1 billion virgin PET bottles from its US supply chain in five years. Dasani is also introducing aluminium cans and bottles, as well as a new HybridBottle made with up to 50% plant-based renewable and recycled PET plastic. The brand has pledged to use at least 50% recycled material in its bottles and cans by 2030 and increase recycled plastic use to 30-35% globally by 2035.
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What You'll Learn
Dasani's 100% rPET bottles
Coca-Cola's bottled water brand, Dasani, has rolled out 100% rPET bottles in North America, including the US and Canada. The rollout follows a successful launch in New York, California, and Texas, as well as a transition to 100% rPET bottles for Coca-Cola Trademark 20-oz bottles. The brand's transition to 100% recycled plastic bottles is expected to save more than 20 million pounds of new plastic compared to 2019, equivalent to 552 million bottles, and cut over 25,000 metric tons of greenhouse gas emissions in 2023 alone. This is because creating bottles from recycled plastic uses less energy than virgin PET.
The shift to 100% rPET bottles supports Dasani's pledge to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels and the company's "World Without Waste" goal to use at least 50% recycled material in its bottles and cans by 2030. Dasani's caps are made from recycled high-density polyethylene (HDPE) plastic and include 30% recycled content for 20-oz, half-liter, and 1-liter PET bottles. The pledge covers the majority of bottles in the US but not all, due to limited rPET supply. Similarly, the pledge excludes caps and labels, as there isn't enough recycled material available to make them with 100% recycled content.
The introduction of 100% recycled plastic bottles is part of Dasani's efforts to reduce its environmental footprint and enhance its sustainability credentials. The bold, on-pack messaging of "100% Recycled Bottle" and "Recycle Me Again" has resonated with customers, particularly those with high sustainability expectations. Dasani's parent company, The Coca-Cola Company, is also exploring other ways to reduce plastic waste, such as by offering Dasani in aluminum cans and bottles and introducing HybridBottles made with up to 50% plant-based renewable and recycled PET plastic. Additionally, they are working with tech partners to create a bottle prototype made from 100% plant-based sources.
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Dasani's caps made from recycled HDPE plastic
Coca-Cola's bottled water brand Dasani has been at the forefront of sustainable packaging innovation since 2009. In 2022, Dasani rolled out 100% rPET bottles across North America, including the US and Canada. However, the caps and labels of these bottles were excluded from the transition to recycled materials due to limited supply.
In 2022, Dasani took another step towards sustainability by introducing caps made from recycled high-density polyethylene (HDPE) plastic. These caps include 30% recycled content and are used on 20-oz., half-liter, and 1-liter PET bottles of Dasani in California. This initiative is a beverage industry first and supports Dasani's World Without Waste vision. The World Without Waste goal aims to use at least 50% recycled material in bottles and cans by 2030 and collect and recycle the equivalent of a bottle or can for each one sold globally.
The development of these caps was challenging from a manufacturing and regulatory standpoint. Coca-Cola North America and Coca-Cola Bottling Sales and Services worked closely with resin and closure suppliers to create a cap that met all technical and food safety requirements. The threading inside the cap must fit perfectly with the threading on the bottle neck to ensure an airtight seal. This innovation demonstrates Dasani's commitment to reducing waste and improving the sustainability of its packaging.
The launch of these recycled caps in California also included a monolayer label with 40% less plastic than existing labels. These new labels are easier to separate in the recycling stream, making the bottles more recyclable and contributing to a circular economy. Dasani's efforts to increase the use of recycled materials in its packaging help reduce its environmental footprint and create a more sustainable future.
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Dasani's sustainability goals
Dasani, a Coca-Cola bottled water brand, has been taking steps to reduce plastic waste and boost its sustainability credentials. The company has set ambitious goals to address the global challenges of plastic waste and pollution, which no single government, company, or industry can solve alone. Dasani's sustainability goals include:
Transition to Recycled Plastic Bottles: Dasani has introduced bottles made from 100% recycled PET (rPET) plastic across North America, including the US and Canada. This transition is expected to save over 20 million pounds of new plastic compared to 2019 and reduce greenhouse gas emissions. Dasani's pledge covers a majority of bottles in the US, excluding caps and labels due to limited rPET supply. The company aims to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels.
Reducing Virgin Packaging: Dasani is committed to reducing virgin packaging and offering sustainable solutions at scale. The company plans to remove 1 billion virgin PET bottles from its US supply chain in the next five years and continuously expand these efforts. Dasani's parent company, Coca-Cola, is also transitioning other brands, such as Sprite, to clear plastic to facilitate the recycling process.
Increasing Recycled Material Usage: Dasani aims to use 35% to 40% recycled material in its primary packaging, including plastic, glass, and aluminum. This includes increasing recycled plastic use to 30% to 35% globally by 2035. The company is focusing on using more recycled materials in its packaging to reduce its environmental footprint.
Improving Collection and Recycling Infrastructure: Dasani recognizes the importance of well-designed collection systems and infrastructure development to improve packaging collection rates. They aim to ensure the collection of 70% to 75% of the equivalent number of bottles and cans introduced into the market annually by 2035. Dasani has also introduced How2Recycle labels on all its packages to encourage consumers to recycle.
Exploring Alternative Packaging: Dasani offers beverages in various packaging formats, such as glass and plastic bottles, aluminum cans, and refillable packaging. The company introduced aluminum cans and bottles for Dasani water, providing consumers with more sustainable options. Additionally, Coca-Cola is working with tech partners to create bottle prototypes made from 100% plant-based sources.
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Dasani's aluminium cans and bottles
Dasani, a Coca-Cola bottled water brand, has been taking steps to reduce plastic waste and increase the use of recycled materials in its packaging. The company has set goals and made commitments to address the issue of plastic pollution, particularly in oceans, where billions of single-use plastic bottles end up.
In 2019, Dasani announced its plan to phase out the equivalent of 1 billion virgin PET bottles from its US supply chain over the next five years. This was followed by the introduction of the 20-ounce HybridBottle, made with up to 50% plant-based renewable and recycled PET plastic. The company also stated its intention to launch aluminium cans and bottles for the water brand, with cans debuting in the Northeast and expanding nationwide, and aluminium bottles rolling out by mid-2020.
In 2022, Dasani took its commitment further by rolling out 100% rPET bottles across the US and Canada. This move is expected to save more than 20 million pounds of new plastic and cut over 25,000 metric tons of greenhouse gas emissions in 2023 alone. The transition to 100% recycled plastic bottles supports Dasani's pledge to remove 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels.
While Dasani's current focus is on transitioning to 100% recycled plastic bottles, the brand offers a variety of packaging formats, including glass and plastic bottles, aluminium cans, and refillable packaging. The company aims to increase the use of recycled material in its primary packaging, with a target of 35% to 40% recycled material, including a global target of 30% to 35% recycled plastic by 2035. Dasani is committed to reducing its environmental footprint and offering sustainable solutions at scale.
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Dasani's pledge to remove 2 billion virgin plastic bottles by 2027
Coca-Cola's bottled water brand Dasani has pledged to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels. The company plans to achieve this by transitioning to bottles made of 100% recycled plastic. This shift will cover a majority of Dasani bottles in the United States and all of them in Canada. The pledge excludes caps and labels due to a limited supply of recycled PET (rPET). However, Dasani's caps are made from recycled high-density polyethylene (HDPE) plastic, including 30% recycled content on 20-oz, half-liter, and 1-liter PET bottles.
The transition to 100% rPET bottles follows successful launches in New York, California, and Texas, as well as with Coca-Cola Trademark 20-oz bottles. The launch helped Coca-Cola identify the best-quality sources of rPET and fine-tune production processes. It also drove consumer awareness through bold, on-pack messages such as "100% Recycled Bottle" and "Recycle Me Again". The message of 100% recycled PET resonated strongly with Dasani fans, who have high sustainability expectations.
Dasani's pledge to remove 2 billion virgin plastic bottles aligns with the company's World Without Waste goal. By 2030, Dasani aims to use at least 50% recycled material in its bottles and cans. This transition to 100% recycled plastic bottles is projected to save more than 20 million pounds of new plastic compared to 2019 and cut over 25,000 metric tons of greenhouse gas emissions in 2023 alone. Creating bottles from recycled plastic uses less energy and resources than virgin PET, reducing greenhouse gas emissions by 65% for every pound of rPET used.
The Coca-Cola Company is committed to reducing its environmental footprint and offering sustainable solutions at scale. The introduction of 100% recycled plastic bottles for Dasani is a significant step towards achieving a circular economy for PET through recycling efforts. By transitioning to 100% rPET, Dasani is helping to increase the availability of food-grade plastic and ensure that plastic waste stays out of the environment. Sprite, another Coca-Cola brand, is also shifting to clear plastic packaging in the US, following similar transitions in European and Asian markets.
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Frequently asked questions
Yes, Dasani has rolled out 100% rPET bottles in North America.
rPET stands for recycled polyethylene terephthalate. It is a type of plastic that has been recycled and reused.
Dasani's transition to 100% rPET bottles is part of their pledge to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels. The brand also aims to use at least 50% recycled material in its bottles and cans by 2030.
No, currently, Dasani's bottle caps and labels are not made from 100% recycled material due to limited supply. However, the company has stated that their caps are made from recycled high-density polyethylene (HDPE) plastic, which include 30% recycled content.
