
Fruit Roll-Ups are a popular snack, but they've recently been the subject of some controversy. The product, manufactured by General Mills, includes a plastic wrap that is not meant to be eaten. However, some TikTok users have posted videos of themselves eating the snack with the plastic still on, prompting the company to issue a warning. While some of these videos may be trolls, the trend has caused confusion, with some people questioning whether the product even has a plastic lining. This has led to Fruit Roll-Ups releasing a video demonstrating the plastic wrap and urging consumers not to eat it. Ingesting plastic can lead to digestive issues and, in severe cases, intestinal blockages.
| Characteristics | Values |
|---|---|
| Edible | No |
| Composition | Polymers, chemicals, and polyethylene |
| Health Risks | Digestive issues, stomach discomfort, nausea, intestinal blockages, chemical contamination |
| Brand Response | "Legal is making me clarify that you should not attempt to eat plastic." |
| Consumer Experience | Difficulty peeling off the plastic, especially at room temperature |
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What You'll Learn
- The plastic wrap on Fruit Roll-Ups is not edible and can cause health issues
- TikTok videos show people eating Fruit Roll-Ups with the plastic on
- General Mills, the manufacturer of Fruit Roll-Ups, warns against eating the plastic
- Freezing Fruit Roll-Ups makes it easier to remove the plastic wrap
- The plastic on Fruit Roll-Ups is made from polyethylene, polymers, and chemicals

The plastic wrap on Fruit Roll-Ups is not edible and can cause health issues
The plastic wrap on Fruit Roll-Ups is not edible and can pose serious health risks if ingested. While Fruit Roll-Ups are tasty snacks, it is crucial to avoid consuming the plastic backing. The plastic wrap is made from non-edible materials, including polymers and chemicals that are not safe for consumption.
Fruit Roll-Ups, a popular snack brand, has recently addressed this issue on TikTok. Several viral videos on the platform suggested that people could eat the treat with the plastic on if it was frozen. In response, the brand posted a video demonstrating that the plastic wrap is not edible. The video, which has been viewed millions of times, shows an employee removing a Fruit Roll-Up from the freezer, unwrapping it, and then attempting to bite into it. The plastic lining becomes visible as it separates slightly from the food. In the caption, Fruit Roll-Ups wrote, "Legal is making me clarify that you should not attempt to eat plastic."
Consuming the plastic wrap on Fruit Roll-Ups can lead to digestive issues and other health problems. Ingesting plastic can cause stomach discomfort, nausea, and even intestinal blockages in severe cases. Additionally, there is a risk of chemical contamination, as plastic packaging may contain additives such as plasticizers and colorants that can leach into the food if consumed.
It is important to always remove the plastic wrap from Fruit Roll-Ups before consuming the product. This is true whether the Fruit Roll-Ups are eaten at room temperature or frozen. While it may be tempting to try out viral food trends, it is crucial to prioritize food safety and avoid ingesting harmful substances. By raising awareness about the dangers of eating fruit roll-up plastic, we can help prevent accidental ingestion and promote healthier eating habits.
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TikTok videos show people eating Fruit Roll-Ups with the plastic on
In March 2023, Fruit Roll-Ups posted a video on TikTok to address a viral trend that saw people eating the product with the plastic on. The video, which has been viewed 11.5 million times, shows a woman removing a Fruit Roll-Up from the freezer, unwrapping it, and biting into it, revealing the plastic liner.
The caption of the video reads: "Legal is making me clarify that you should not attempt to eat plastic." This statement was reiterated in an email to NBC News by a spokesperson for General Mills, the manufacturer of Fruit Roll-Ups: "While consumers can enjoy Fruit Roll-Ups in many fun ways, including frozen, they should always remove the plastic wrap before freezing or consuming the product."
The trend, which saw people biting straight into the unrolled product, caused concern that viewers would inadvertently eat the plastic. Some users even claimed that their Fruit Roll-Ups did not contain a plastic liner, with one user, @hollyberry09, racking up over 5 million views on a video insisting that her products had no plastic. However, this was debunked by Fruit Roll-Ups, who proved in their video that the plastic liner exists and cannot be bitten through.
Another user, @KitchenTool, admitted to intentionally misleading viewers into believing that the product did not contain plastic. This trend of eating frozen Fruit Roll-Ups with the plastic on has been described as a hoax, with some speculating that those who claimed their Fruit Roll-Ups didn't have plastic were trolling their viewers.
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General Mills, the manufacturer of Fruit Roll-Ups, warns against eating the plastic
In March 2023, Fruit Roll-Ups' manufacturer, General Mills, issued a statement warning consumers not to eat the plastic wrapping included with the product. This statement was in response to a viral TikTok trend in which users froze the Fruit Roll-Ups and appeared to consume the product whole, plastic and all.
In the videos, TikTok users claimed that freezing the Fruit Roll-Ups allowed them to eat the snack without removing the plastic lining. However, General Mills quickly debunked this claim, stating that the plastic wrap included with Fruit Roll-Ups is not edible and should always be removed before consuming the product. The company's chief communications officer, Jano Cabrera, emphasised that consumer safety is their top priority and that they wanted to clarify that the product should not be eaten with the plastic, despite the viral trend.
In an official statement, General Mills reiterated that while consumers can enjoy Fruit Roll-Ups in various fun ways, including frozen, the plastic wrap must always be removed first. They also addressed the TikTok videos, stating that they were aware of the trend and wanted to ensure that consumers did not mistakenly eat the plastic. The company emphasised that the plastic is not edible and that it should always be removed before consuming the product, whether frozen or at room temperature.
Dr. Kelly Johnson-Arbor, a medical toxicologist, also weighed in on the trend, stating that plastic liners, like those included in Fruit Roll-Ups, may contain chemicals associated with adverse health effects. She explained that highly flexible and mouldable plastic items, such as candy wrappers and Fruit Roll-Up liners, often contain higher levels of phthalates, which are chemicals used to manufacture plastic. When these chemicals enter the human body, they can break down and potentially impact hormonal function, weight, and brain development. Therefore, consuming plastic liners can potentially lead to unwanted health consequences.
General Mills' swift response to the viral trend underscores their commitment to consumer safety and their willingness to address misconceptions about their products. By clarifying that the plastic wrapping on Fruit Roll-Ups is not edible, they are prioritising the well-being of their customers and ensuring that their product is used as intended. This incident serves as a reminder to exercise caution when encountering viral trends and to always prioritise safety when consuming food products.
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Freezing Fruit Roll-Ups makes it easier to remove the plastic wrap
In March 2023, a TikTok trend emerged where users wrapped ice cream in Fruit Roll-Ups and froze the combination to create a sandwich-style snack with a satisfying, ASMR crunch. However, some TikTok users skipped the ice cream and opted to freeze the Fruit Roll-Ups whole, biting straight into the frozen snack while it was still rolled up. This led to confusion and concern, as Fruit Roll-Ups have a thin layer of plastic that is intended to be removed when unrolled.
Fruit Roll-Ups, manufactured by General Mills, responded to the viral posts by clarifying that consumers should not attempt to eat the plastic wrap. They stated that while consumers can enjoy Fruit Roll-Ups in various fun ways, including frozen, they must always remove the plastic before freezing or consuming the product.
Some people have suggested that freezing Fruit Roll-Ups makes it easier to remove the plastic wrap. A teacher on Reddit shared that placing the snack in the freezer for 15-20 minutes made the plastic easy to remove, after which they put the Fruit Roll-Up in a ziplock bag for their child's lunchbox. Similarly, a recipe for Fruit Roll-Up ice cream recommends placing the Fruit Roll-Up in the fridge for 5-10 minutes to make it easier to unwrap.
While freezing Fruit Roll-Ups can make the plastic wrap easier to remove, it is important to remember that the plastic itself is not edible and should always be removed before consuming the product.
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The plastic on Fruit Roll-Ups is made from polyethylene, polymers, and chemicals
It is important to clarify that the plastic on Fruit Roll-Ups is not edible. The plastic backing on Fruit Roll-Ups is made from polyethylene, a type of plastic commonly used in food packaging. Polyethylene itself is considered relatively safe for food contact, but it is not meant to be eaten. Ingesting plastic can lead to stomach discomfort, nausea, and even intestinal blockages in severe cases.
Fruit Roll-Ups, the popular snack brand, had to clarify this on their TikTok account after several viral videos suggested people could eat the treat with the plastic on if it was frozen. The videos showed people biting into frozen Fruit Roll-Ups without appearing to remove the plastic. In response, Fruit Roll-Ups posted a video demonstrating that the plastic is not edible. The video has been viewed millions of times.
The plastic on Fruit Roll-Ups is made from polyethylene, as mentioned earlier, as well as polymers and chemicals. These substances are not safe for consumption and can pose various health risks. Plastic packaging may also contain additives, such as plasticizers and colorants, which can leach into the food if consumed.
While it may be tempting to try out viral food trends, it is essential to prioritize your health and well-being. Always read food labels, understand the ingredients, and make informed choices about what you consume. By doing so, you can help prevent accidental ingestion of harmful substances and promote healthier eating habits.
If you or someone you know has accidentally ingested a considerable amount of plastic and is experiencing discomfort, it is important to seek medical advice or visit your nearby doctor.
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Frequently asked questions
No, the plastic on Fruit Roll-Ups is not edible and should be removed before consuming the product. It is made from substances including polymers and chemicals that are not safe for consumption.
There was a trend on TikTok where users were posting videos of themselves eating Fruit Roll-Ups with the plastic still on. Some users suggested that there was no plastic on the product, while others admitted to intentionally misleading their viewers.
If you accidentally swallow a small piece of plastic, it is likely that you will be fine. However, if you swallowed a considerable amount and feel discomfort, you should visit your doctor.
Some people suggest putting the Fruit Roll-Up in the fridge or freezer for a few hours to make the plastic easier to remove.





















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